I remember in 2003-2004 having to hear from hundreds of people every month about “how blogs aren’t supposed to make money” and “your ideas are crap because bloggers can’t make money”. Allow me to say to those people now… I told you so. :p
So here we are, finally at the point where you can make money with your blog. It DOES work. This is great for us bloggers who have toiled away and taken our lumps over the years, but it also creates an entirely new dynamic for us as well, especially the new breed of bloggers who aren’t sellers.
See, to be a pro blogger, you need to start thinking like a seller. You’ve instantly become a publisher. It is now your job to provide not only what your readers want to read, but to also make money. Making money with your blog does not happen simply by writing good content, it’s way more complex than that.
The problem with this is that most bloggers aren’t sellers. They’ve never had a sales job. They don’t realize the things you need to think about and do when dealing with a customer, as opposed to a reader.
And if you don’t think your readers aren’t your customers… they are. They are the consumers of your content, the ones who allow you to put up your blogads and the ones who click on your Adsense ads.
So shouldn’t you be worried about customer retention just like everyone else? What are you doing to retain those readers and keep them? It’s time most bloggers started to think about these questions if they plan on keeping their blogging business going long-term.