HOWTO: Feedburner and Typepad

There’s a new Feature for TypePad today: FeedBurner integration. Click the image below to enlarge, or just go to Weblogs > Configure > Feeds to check it out live. The best part? If you already use FeedBurner, you can connect any users who may have subscribed to your native TypePad feed to the feed from feedburner, which means you’ll now have a much more accurate picture of how many readers are subscribed to your blog. Nice!

New feedburner integration

This allows you to use FeedBurner to serve and manage your feeds from within the TypePad application itself, which is great! I’ve been using FeedBurner almost as long as they’ve existed and I totally love them. They’re great people, have very responsive tech support and provide a lot of really great metrics, all for free (there’s a paid version that gives you access to more data, but I’ve been more than happy with the basic service). What really makes FeedBurner useful though is the fact that they make it much, much easier for your readers to subscribe to your feed whether they understand RSS or not.

FeedBurner also provides a lot of great related services such as automatically pinging all the major blog search engines when you update your blog, managing advertising services within your feed, and creating feed flare (the cool links at the bottom of each post on this blog that let you email posts, submit them to digg, etc).

I’m very pleased to see the two companies working together so closely… especially because FeedBurner has created a lot of truly innovative ways to extend RSS into a powerful new medium in it’s own right. I can’t wait to see what happens now that they are working more closely with Six Apart.

If you’re not sure what the heck I’m talking about and want to learn more about RSS, follow these links:

And of course, if you haven’t subscribed to the feed for TypePad Hacks yet, please do! You might also want to subscribe to the feed for the comments (where it says “join the conversation” in the sidebar) because some of the smartest things said on this blog are said by other people commenting on posts!

Author: Chris Berry