If you have a blog, you most likely have at least a few readers that love to check out your new content. You might even have a few thousand devoted daily readers. Regardless of the number, my question to you is how well do you know your readers?
Have you ever set some time aside to scan through and read all of your comments? What about visiting the blogs of your fellow commentators? By doing this, you can get a really good idea of WHO your readers are and what they are about.
Another great tool is analytics software. You can see where your readers are from, how they found your blog, and how long they typically spend there. This is a ton of useful information that can really help understand your readers.
Why Is This Important?
The main reason why it’s important to know your readers is because they are the people that benefit from your blog. These are the people that use your content in some way, shape, or form. If you know who they are, then you can target your content directly at them.
If you plan to monetize your blog, knowing who your readers are is crucial. Not only will you know your demographics for potential advertisers, but you will also know what type of products and services would benefit your readers. That way you can target your advertising directly at your readers.
This works way better than pasting some random ads into your sidebar or below your blog posts.
So take the time to get to know your readers. It will not only make your blog better, but they will appreciate the fact that you took the time to do so.