Blog Comments

Holiday Switch Off After Effects

Last week I didn’t blog at all on two of my blogs. I had every intention to, I just found myself sick, looking after my daughter who was also sick, visiting family and nursing a brand new puppy who had decided to be more active at 3am than during the day. What I found interesting was on return the blogs had not suffered all that much.

Analyze :: Feed Stats Dashboard

There is a dip, obviously, but not as bad as I was expecting (probably just natural seasonal fall off) and the recovery, while not complete, is better than expected.

I have long held the opinion that you are better off NOT posting every day if you have to force it. You are only as good as your last post. Far better to wait and post good stuff than post lame stuff just because you have a schedule to keep.

What do you think? Did your traffic and subscribers fall off? Did you keep posting last week? Let us know in the comments.

Author: Chris Garrett

Chris Garrett is a content marketing and blogging coach and co-author of the Problogger Book with Darren Rowse.

8 thoughts on “Holiday Switch Off After Effects

  1. I did notice people missing but most have them have subsequently checked back into the blog.I cut down posting on all my blogs and there was a noticeable difference at a few of my blogs, while others didn’t show much difference at all.

  2. Quality over quantity. I was blogging for someone’s business blog. The one month where I had the most traffic was when I wrote less posts but spent more time on those posts and did some marketing.

    However, you also want to be as consistent as you can with posting frequency. An off week every once in awhile is okay. But regular off weeks might be a problem.

  3. I took four days off between the 22nd and 27th; otherwise, kept pretty close to my posting schedule, which is every day if I can wing it, or 4-6 days a week.

    A couple of Sundays I dropped about 10% but they came right back after the weekend. The numbers right now are a smidge lower than usual, but not by much.

    Lisa Braithwaite
    ~~~~~~~~~~~~~~~~
    Public Speaking and Presentation Skills Coach
    http://www.coachlisab.com
    http://coachlisab.blogspot.com

  4. I think niche matters a lot. Most of my readers are in business (companies or pro bloggers) so I know that weekends do not see much traffic and could guess that Dec 25th would be a no-show for most. I guess a more general/leisure audience will keep different patterns.

    Check back in a week or two though and I bet regardless most bounce back. In my experience January isn’t a great traffic month.

  5. I cut down posting on all my blogs and there was a noticeable difference at a few of my blogs, while others didn’t show much difference at all.
    Not exactly scientific, is it?

  6. I only started blogging a month ago, so I’m probably not a good test case. I had read that you need to blog for ten days or two weeks straight when you begin, so I prepared some entries ahead of time to keep posting during the holidays. So in my case, the hits went up, especially on Christmas and New Year’s Day. (I wasn’t reading blogs on those days, but apparently a lot of people do.) I don’t have anywhere near the numbers you have!! Maybe someday…

    http://www.KristiHoll.com
    http://www.Writers-First-Aid.blogspot.com

  7. I only have a few readers and regular commenters. I did notice people missing but most have them have subsequently checked back into the blog.

    Blogging as a retiree, I continued with posting through the holidays – even when we were three states away from home. Figured since I’ve made it a habit, I should keep at it.

    Mike Goad
    Exit78

  8. My blog had a dip in subscribers according to feedburner – 20% bottoming out on xmas and xmas eve. Traffic was way down (bottoming on the same 2 days) at about 50% on GA.

    I had pre-posted a smattering of articles for the week – probably didn’t have much effect on traffic, I figured readership would be way down but I wanted to keep giving the spiders something new to find so they didn’t decide to come with less frequency after 10 days or so of nothing new. Is that a general worry?

Comments are closed.