Guest blogging is simply the act of contributing to another blog which you would not normally do so, and generally those guest bloggers are rewarded not with money but a link to their website with credit given to the author. It doesn’t sound like a big deal, but it can really be significant when considering it from an SEO standpoint.
Guest Blogging For Others
Let’s say you have agreed to post an article on a blog that is well established and has a very high PageRank as a guest blogger. You write the article, it is posted on the site, and you receive recognition and backlinks for your blog (maybe even the ability to promote your own content on other blogs as well). If your blog is not as well known, this could be a great opportunity to spread the word. Not only that, but the search engines will be taking notice as well.
It works out because the owner of the blog you posted on receives free content, and you receive links and recognition. It is practically a mutual benefit, and you might not receive a link otherwise. In other words, if you are dedicated enough to guest post on a wide variety of blogs with high PageRanks, you are helping your own blog indirectly, and you also show that you have experience by blogging at very many other recognizable blogs.
Allowing Guest Bloggers
If you allow other bloggers—particularly those that will post quality content or are well known—to post on your blog, you will receive great content at absolutely no cost (with the exception of possibly editing) to you. There really is little point in not allowing other bloggers to contribute to your own blogs.
Also, chances are high that the person in question will also link to his or her guest post from their own blog(s), and it could also benefit your own blog from an SEO’s standpoint. It really is a win-win situation. Some blogs around the blogosphere thrive on guest posts, and maybe it is time for you to consider opening up to others as well.
The final benefit of guest posting is that it allows you to build up relationships with other bloggers. If you make a great impression on a blogger that is well known (or will eventually be as such), perhaps it can open the opportunity to blogging jobs or similar benefits.
As the blogosphere becomes more of an even playing field, it is slowly progressing to that famous “who you know” instead of “what you know” adage. This is an unfortunate truth that all bloggers must realize with passing time, and those that know the best will put themselves in a position to make it to the top.
Overall, I must say that guest blogging is good for the blogosphere, and good for the bloggers that actually participate. Both parties will generally benefit from the act of guest blogging, and it allows for great content to be distributed where it might not have been able to receive as many views otherwise.
Have you been a guest blogger before? Have you allowed others to post on your blog? How has it worked out for you? Let us know in the comments section.