Blogging

Guest Blogging Is A Great Thing—You Should Do It Too

Guest blogging is simply the act of contributing to another blog which you would not normally do so, and generally those guest bloggers are rewarded not with money but a link to their website with credit given to the author. It doesn’t sound like a big deal, but it can really be significant when considering it from an SEO standpoint.

Guest Blogging For Others

Let’s say you have agreed to post an article on a blog that is well established and has a very high PageRank as a guest blogger. You write the article, it is posted on the site, and you receive recognition and backlinks for your blog (maybe even the ability to promote your own content on other blogs as well). If your blog is not as well known, this could be a great opportunity to spread the word. Not only that, but the search engines will be taking notice as well.

It works out because the owner of the blog you posted on receives free content, and you receive links and recognition. It is practically a mutual benefit, and you might not receive a link otherwise. In other words, if you are dedicated enough to guest post on a wide variety of blogs with high PageRanks, you are helping your own blog indirectly, and you also show that you have experience by blogging at very many other recognizable blogs.

Allowing Guest Bloggers

If you allow other bloggers—particularly those that will post quality content or are well known—to post on your blog, you will receive great content at absolutely no cost (with the exception of possibly editing) to you. There really is little point in not allowing other bloggers to contribute to your own blogs.

Also, chances are high that the person in question will also link to his or her guest post from their own blog(s), and it could also benefit your own blog from an SEO’s standpoint. It really is a win-win situation. Some blogs around the blogosphere thrive on guest posts, and maybe it is time for you to consider opening up to others as well.

Socializing

The final benefit of guest posting is that it allows you to build up relationships with other bloggers. If you make a great impression on a blogger that is well known (or will eventually be as such), perhaps it can open the opportunity to blogging jobs or similar benefits.

As the blogosphere becomes more of an even playing field, it is slowly progressing to that famous “who you know” instead of “what you know” adage. This is an unfortunate truth that all bloggers must realize with passing time, and those that know the best will put themselves in a position to make it to the top.

The Blogosphere

Overall, I must say that guest blogging is good for the blogosphere, and good for the bloggers that actually participate. Both parties will generally benefit from the act of guest blogging, and it allows for great content to be distributed where it might not have been able to receive as many views otherwise.

Have you been a guest blogger before? Have you allowed others to post on your blog? How has it worked out for you? Let us know in the comments section.

Author: jamesm

98 thoughts on “Guest Blogging Is A Great Thing—You Should Do It Too

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  26. I’ve guest blogged a couple of times and found it to be a real thrill to see my words showing up on another site. Most notably, Darren Rowse published my Geoblogging – How to Geotag Your Blog article on Problogger.net last month.

    The exposure is a nice traffic boost too! But once you have an article accepted by another site, make certain that you have some new content for your own site too. You don’t want your guest blog article to start bringing lots of new visitors to your own blog, only to for them to find not-so-fresh content there. That’s a waste of an opportunity to build your pool of loyal readers and/or subscribers.

  27. Hey Ben,

    You should really try to identify blogs that you enjoy. Start from there. Email the owner(s) to see if they would allow you to be a guest blogger. Chances are high that they will say if the article is well written, it will be put up on the site.

    Start from there, and then identify other blogs in a niche you are familiar with and tackle as many as possible. Hard work could pay off here.

  28. We have had great success with guest bloggers who’ve contributed to Away.com’s various travel blogs, particularly our family blog (http://blogs.away.com/family_guide/). Several of them have gone on to pitch story ideas which have been picked as longer features on the site, so I definitely agree on the relationship building aspect. It gives editors a chance to get to know someone’s voice, as well as the chance to work with bloggers who may have a really strong regional expertise. The content-for-free point is relevant, but from my perspective it’s about putting the best, most relevant content in front of our readers.

  29. The thirst for content is so relentless that guest blogging make alot of sense, but where is a good place to identify those opportunities? It seems like popular bloggers spend most of their time sorting through email and comment moderation. How are most people making those connections?

    Is there any sort of content exchange that anyone is aware of for this? If not it should be created immediately.

    Great post.

  30. Morning,

    I just guest blogged myself at a popular online marketing blog and enjoyed it greatly. It’s a nice way to gain exposure and bring benefits to the blog owners as well.

    Data points,

    Barbara

  31. Try to invite guest bloggers. Try to combine their personality and your blogging content/niche to find possible article subjects they could write about.

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