If you ever see a job opening for Chief Blogger, you might want to run far away. Kodak appointed a Chief Blogger position to a long-time employee, but the job description stinks of non-blogging tasks. Kodak is spindoctoring the announcement by saying that few companies have Chief Bloggers, and fewer still have female Chief Bloggers. So what? “Chief Blogger” hardly seems in the spirit of blogging, and ensures that I’ll NOT be visiting company blogs who have such positions.
This recalls to my mind numerous corporate jobs in the mid- to late 90s – when the Internet was the next big thing – that used to be titled Webmaster but were really just PR (Public Relations) jobs. Such jobs often involved immense amounts of company politics while the people doing the real work (the real Webmasters) were scapegoated by executives for anything that didn’t go right. (I happened to have been one, and have seen others go through it. It’s not a pretty thing.)
Let’s hope that this doesn’t happen to blogging. I fear, though, that it will. Things to fear: when that executive in the corner office comes asking, “Why isn’t the blogsite pulling in a million visitors a day yet? It launched a week ago. How long is it going to take, and how much money will we make from the blog?”
Am I overreacting? What do you think?