You may have read claims that the print newspaper publishing industry is dead or dying, with the popularity of online media, and ease-of-access that these provide. However, in some parts of the world, the newspaper industry is just beginning to grow. A recent TIME article featured the case of Asian countries, which are considered fertile grounds for the newspaper publishing business.
Fueled by a growing literacy rate and press reforms in some parts of the continent, Asia is enjoying what may be the world’s last great newspaper boom. Eight of the world’s 10 biggest paid-for daily newspapers are printed in Asia …
This growth is fueled by different reasons. In some cases, the middle-class populace is growing, and is followed by an increasing literacy rate. In others, readers appreciate getting their daily dose of news and opinion other than daily propaganda by recently-fallen (or even still-established) repressive regimes. In yet others–particularly those countries whose populations are ageing–it boils down to preference.
So the idea that the newspaper industry is doomed is perhaps a geocentric perspective. Maybe in more developed countries, users have a preference for paperless media. There are other parts of the globe, though, where the old fashioned paper-and-ink newspaper still rules.
Being what can be considered a newer-generation reader, what I’m interested in is how to interface the traditional newspaper with new media. Normally, a newspaper would have its online equivalent. But the more novel approaches to spreading the news, so to speak, are plenty. For one, newspapers can tweet updates. They can also send SMS updates to subscribers. Or how about adding comment areas after each article, as space for user feedback?
Most of you who read Performancing probably read your news online, too. I think I shall put up a poll soon. Do you still read print media? And the more interesting question: Why or why not?