It’s no secret that great content can make or break your blog. A few solid pillar articles can drive traffic to your blog for months, even years. But one thing that is often overlooked is the title of blog posts. People spend a lot of time putting together a great post, then throw in a generic sounding title and hit the publish button.
This is a big mistake and something that we all do. I’ve done it many times without even thinking about it. But the truth is, a great title can get a few people to read just about anything. A bad title however, can make people skip over your article that’s actually full of great stuff.
What Makes A Good Title?
So you’re probably wondering what makes a good post title. For me, anything that attracts people to your posts is a good title. A lot of people are attracted to short and precise titles, while others are attracted to titles that include numbers. The main reason list style titles attract people is because they know exactly what they are getting and how much of it.
Just take a look at these two titles and think in your head which one you would most likely click on:
- A Few Blog Tips For Traffic
- 7 Killer Tips To Explode Your Blog Traffic
Which one is more attractive? If you’re like me, the second one is far more impressive. It’s a unique title that differs just enough from what I’m used to seeing that I would be tempted to click on it. The number 7 lets me know right way what I can expect in terms of length and content.
It doesn’t matter if the actual content of the two articles above are exactly the same, it’s just a matter of getting as many eyes on it as possible. From there, you can use the body of your post to keep the readers attention. If they like what they see, they’ll most likely check out some more of your posts.
What type of titles are you attracted to?