Whilst reading about Topix’s classifieds system over breakfast this morning I had some thoughts on blogs and classifieds in general. Hardly well thought out but interesting nonetheless.
What if bloggers were able to opt in via a simple plugin to a classifieds program that showed geo targeted, contextual classifieds. If we were able to distribute classifieds across the huge and diverse expanse of the blogosphere it could be awesome.
Of course there are some major considerations that need to be taken into account:
#1 what’s in it for the blogger?
The trend is that classifies are free to place right? But I don’t think that’s necessarily a must, they just have to be cheap to place, and simple to pay for, and hopefully successful. On that basis the publisher could be cut in on a revenue share basis much the same as any other kind of ad network deal.
Another way of looking at it might be that the ad is free to place, but you pay for connectinng to interested parties. So if i see your ad, click it, and get to fill in my email and phone #, you, the advertiser have to pay to get that response —fraught with it’s own issues of course, but worth exploring maybe.
The thing here is that if someone could figure out how to make it financially sound, distributing ads across opted in blogs via a simple plugin would not actually be that complex, someone should try it.
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