A few months ago traffic at my Freelance Writing Jobs blog had stalled at about 1500 visitors per day. I wasn’t getting many new visitors and hardly anyone on the weekend. Page views were way unimpressive. I had been so busy blogging for others; I was neglecting my flagship blog with only a few posts per week and a poor design. After assessing the situation, I realized my problem: sporadic posting.
As its name indicates, Freelance Writing Jobs provides leads to freelance writers. Every day I offer a list complied from as many different job boards I could find. I only posted on weekdays and as I got busier, only several times each week. No wonder my traffic was so stagnant. I decided to act in an aggressive manner.
Before I changed my format, I changed to a more pleasing design. Because I’m not a techie, I let an expert handle that. Now I pay someone for periodic adjustments and it’s worth the investment. The biggest change is in the format. First, I hired someone to update the job list every day. This leaves me with little profit, for sure, but it’s a worthy investment because it ensures the daily flow of traffic.
I also added something else: daily “roundtable” discussions. Prior to that I had the occasional weekend blogger or rare post on issues affecting writers. The past few weeks have seen a surge in traffic and a rise in revenue. Here are some things I learned:
- That I have a huge, intelligent community. Some posts have had 80 plus responses.
- That if you title a post with a question, your community will answer.
- That by posting every day, preferably two or three times each day, you will increase traffic and revenue.
- List posts are great linkbait.
- Controversy is great for traffic.
- My community truly wants to take part in the discussion.
I always knew I had a great resource. Now that I added a way to get my regulars (and even some irregulars) involved, I have a great community. Post often and give people a reason to visit your blog. Involve them in the discussion and watch what happens. Trust me, you won’t be disappointed.
I’ll pass it on to my Techie. We’re still working it out.
… but your sidebar doesn’t look good in Firefox on OSX.
Just thought I’d let you know.