This weekend I will be attending a developer conference. I happened to mention in an online forum that I will be there with a camera. It turns out cameras are not welcome without special permission. Of course now I want to know why. Hmmm, ok, I thought, perhaps they don’t want secrets revealing or official announcements beating to the punch. Nope, no news announcements or NDA material will be revealed looking at the agenda. Scratch that one off the list.
While I am acting all offended and surprised, truthfully this isn’t the first time. Another event with a camera ban specifically asked people not to blog. It seems in this day where “word of mouth” is king (and rightfully so), conference organisers are slow to learn the benefits of it. They rely instead on hoarding the information, using PR and traditional advertising to get the word out.
How much greater and more effective will the buzz be if Flickr was awash with happy, excited faces of attendees? If technorati, tech.meme, digg was crowded with links to conference-related topics and blog posts of satisfied customers?
Of course I will still attend, and more than likely I will still blog it. Heck if I don’t get permission to take pictures I shall probably just try some sneaky camera phone snaps. Just a shame that these things are discouraged rather than seen for the win-win benefit they really are.
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Author: Chris Garrett
Chris Garrett is a content marketing and blogging coach and co-author of the Problogger Book with Darren Rowse.
Well as it happens I have permission now and they were great about it but they should be encouraging people to blog and photo, just provide guidelines I reckon
My wife and I were at CES this year and had several companies tell us, rather rudely, that we couldn’t take any pictures. We even had PRESS badges, so it’s not like we looked like corporate spies.
To be fair, most companies were just fine with it, and tried to encourage us to write about them. There’s just a few that don’t get it. (Including two of the largest Japanese electronics companies on earth)