Is your blog making money? Got some spare time? If either of those questions are true for you, then you might consider reinvesting some time and/or money into your blog. It makes sense to continue pushing your blog to the limits, as it is almost a waste to settle for anything less.
Here are a few ways to reinvest your time and money you have earned back into your blog:
Advertising might be worth a try if you feeling somewhat outgoing. This is especially true if you have an idea for a great advertising campaign—it might be worth the bigger bucks to advertise your site on various ad networks. I know it works as I have seen numerous bloggers successfully take a barren or new blog and make it popular by utilizing successful advertising techniques and services.
If you do decide to pursue advertising, remember, never put all your eggs in one basket, and always take the time to evaluate the effectiveness of your advertising so you can re-allocate your focus accordingly. Certain niches will always perform better on specific advertising networks. This is why diversifying your advertising efforts will reveal what works and what doesn’t. When you find what works, you now know what to do.
Prizes / Giveaways
One potentially cheaper way to generate some buzz on your blog is by giving away prizes. Some might think it is as buying readers and subscribers, but I think of it as effective marketing. Why not give away some t-shirts with your site’s logo on it? There is the potential to get some indirect advertising by the recipient of the gear.
I also saw an amazing method of gaining subscribers as Performancing’s own Chris Garrett currently offers a great e-book to subscribers of his blog’s feed, and I can already imagine how some creative ingenuity could take this idea much further. It might be considered gimmicky, but if it works, then it would be your loss to not take advantage of the opportunity.
Hiring Another Writer
When a blog increases in popularity, it might be a great idea to consider hiring a proven blogger to add more impressive content to your site—that is, unless you intend on going it alone. It is generally a better idea to add one person which will contribute quality content instead of multiple bloggers that will only contribute sub-par content.
If you think about it, having another blogger for your site will offer a new ideas, new voice, and a new point of view. These are all things that readers can appreciate, and if it is not a personal blog, then why not add more flavor to your blog? You could start by posting in Performancing’s job boards.
New Site Enhancements / Design
When a blog has serviced a great amount of readers over time, sometimes the design could appear dull or be improved. This is probably one of the most time consuming things you could do for your blog, but it might be worth it in the end. I would only resort to doing a major overhaul of the site if it has been a few years, but minor site improvements should always be welcomed by the readers.
A really simple and effective thing you could do for your blog right now is to go through all your previous content that really stands out and promote it on your blog. This essentially allows you to properly recycle your content. There are many more simple things you can do to make your blog’s design better.
These were only a few ideas for investing back into your blog, but there are many more. If you have any ideas that you would like to share, please feel free to do so in the comments section.