It has only been within this current year when I realized a serious difference in the way I was generating traffic for my blogs. I realized that it is no longer any use to me to simply link to great articles. It is an epic waste of time.
I am no longer concerning myself with posting frequency on my own blogs; instead, I will be focusing on creating only quality content. It doesn’t matter if it requires one day or one week, I will only publish original and quality content.
There are reasons for this:
Originality—original content is content that others talk about. When you look at news sites, social sites, etc., they are buzzing with original content. Original content generates interest by readers. We desire this originality, and we eat it up. So, feed your readers some originality.
Traffic-the amount of traffic I receive from completely original content, as opposed to that which has been written about before, makes writing anything but original and unique content a waste of time for me and my readers. I’m not going to make a name for myself by doing anything else other than be the creator of spectacular content.
Subscribers-when I write truly unique and quality content, I earn those reader’s trust. I earn subscribers. I know my audience, and I know that they are fairly technical. They subscribe to content, and they know what is going on throughout the blogosphere. I would not dare to bother them with the same content they have already read. Instead, I want to be the creator of the content they will read everywhere else on the web.
Links—truly unique and quality content has a great chance of generating links. Your common resource articles are, for the most part, great, and they do generate a nice amount of links. Will that be enough though? If you can write original, unique content that no one else can easily replicate, you have truly created a masterpiece that will be linked to by dozens, if not hundreds, of blogs.
Marketing—the ability to market quality content is easier than sub-par content. If you expect a piece to get noticed by the bigger fish, and you plan on attracting advertisers, the more unique your content, the better off you are.
Another point is the fact that a lot of great blog posts just get pushed away by lower quality content. Now, I admit, it is necessary to let your readers know you are alive, but why give your readers with content that is just as bad as most of the other content they are subscribed to? Is it really worth it?
If I were looking at this situation from a competitive standpoint (which I don’t), I would be delighted with the fact that people believe they need to put out content every day. It’s those very bloggers who will be linking to my content and passing their readers onto me. This is what I want; this is my edge. If everyone worked as hard as I did to create original content, there would be little chance that I could make a living doing this.
I’ve previously stressed the fact that, in the future, people are going to want original content in the future. Those blogs that simply link elsewhere are in serious trouble, and I am even more convinced as I have experienced that same situation. No longer is it just enough to simply offer an opinion; it requires hard work to create impressive content.
It’s easy to search through hundreds of feeds and find great content to share with your readers—you might even offer some insight to the existing content, but this way of commercial blogging is going to come under pressure. Tools are already being developed which will render those types of blogs ineffective.
What are your thoughts on this? Do you believe that quality content is better than the amount of content the blog publishes?