Do you use Twitter? If so, chances are good that on Fridays, you see a number of people sending out messages which contain half of the users they are following on Twitter followed by #FollowFriday at the end. I’ve participated in one or two of these events and I don’t think they are doing the trend justice as much as they once were. As Andrew Mueller points out, it’s turned into a giant promotional orgy with no substance.
I think it’s better if people would recommend one person at a time that we should be following and then provide substance with that recommendation. This means recommendations will be of higher quality and everyone wins.
So if you participate on Twitter and want to revive the spirit of FollowFriday, use the hashtag #rec which stands for recommendation. The short length of the tag provides ample opportunity for you to provide reasons as to why we should be following that person.