pMetrics now has IP tagging and the ability to track any custom data you want

IP tagging is here and is available to all premium users. You can add a name to any IP address and those visitors will be identified by that name instead of their IP address when you are viewing your visitor and session log. If you click their name, it will show more details (including their IP) and all visits from that visitor, as it has before. Here is a screenshot. – notice the ‘username’ at the top!

Currently, it is still grouping this data by the current IP instead of their “user name”. The plan is to test out grouping it by that user’s name instead, but the performance may be poor. I’ll keep you updated.

To start using this feature, click the new ‘IPs’ link from your user homepage. This has replaced the old ‘IP Ignore’ link, and instead those two features have been combined. Meaning, when you add an IP to your site, there is a checkbox indicating whether or not you want to ignore the IP address or just name it.

A related but much more important announcement is you can now track an unlimited amount of CUSTOM data on a per session basis. User names, cookie values, session ids, shopping cart ids, ad campaigns… you get the idea. Anything you want associated with a visitor, can now be logged to pMetrics. This data will be shown to you when you view the details of a session (as indicated in the screenshot from above, which is actually just a simplified version of this more advanced full data tracking). We have been testing this on pMetrics since earlier today, you can see the results here.

There is a lot more information here, including how it works and code examples.

We are open to your suggestions on how to improve it. We considered doing this on a per ACTION level as well, in fact it is already designed to be flexible enough to add that in easily, but there is definitely some concern with data storage if we were tracking that much additional data on your visitors. If there is a demand for such a feature, we may decide to implement it.

Note that full custom data tracking is PRO only. (Our upper end premium package). Interested in upgrading? You can do so here!