For online marketers, blog promotion is all about link building. Well, mostly. No matter what you do, your ultimate goal should be to get more links to boost authority of your blog.
As you may already know, that helps your search engine rankings and also get you referral traffic from the originating sites or blogs.
Note: Before building links, it helps if you optimize your blog first. Fortunately, nowadays most of the work is just one time process. Although keyword research and content production are on-going activities. You can read more about this in my guide on Whitehat SEO for blogs.
In this blog post, let’s focus on getting traffic and increasing authority from search engine standpoint.
1. Other blogs
Blogging is about communication and interaction. Most blogs have enabled comments feature, so you may be able to participate and leave your comment. Don’t underestimate blogs with nofollow, they may send you potential traffic too. People who have seen what you have to say and click through are nothing but interested readers.
Guest blogging and link baiting are two other methods to get backlinks from blogs.
2. Forums (discussion boards)
The thing about links from forums or discussion boards is not about transferring authority by spamming the forums with as many posts as possible. The signature link at the bottom of each of your contribution is a chance to get your blog seen, but…
Building credibility in the forums is very important if you want to get other forum regulars to click and go to your blog.
3. PR sites
Press release is still an effective way to not only reach out to other media, but also to get inbound links from high authority sites.
Nowadays, the value of the links makes bloggers use it solely for link building. The extra exposure is a bonus. Done right, exposures certainly are more valuable but those can be hard to achieve if you have no experience in pitching a story to editors.
4. News sites
Getting into New York Times, Wall Street Journal and other huge news sites is a dream come true for all bloggers, but you may not start at that level.
There are lots of smaller news sites that are hungry for stories and may accept submission. Getting your own weekly column and bringing steady stream of traffic and backlinks to your site are not as hard as you think. After all, you are already a writer for your blog.
Directories, blog specific or not, are still great for inbound links. If you can get into DMOZ, or can afford Yahoo directory, they may help boost the authority of your blog.
Forget about the traffic from directories. Most of them won’t send you many visitors, but they are still great for backlinks.
6. Social media sites
Social media are all the rage nowadays. While some of them start to put nofollow attribute to the a tag, they may still worth the effort.
Social bookmarking sites, for instance, have the potential to send you hundreds, if not thousands, of unique visitors overnight. Generally, they have short attention span though. You may not be able to turn them into customers or make them click on the ads because they are quite savvy.
Despite what others have said about social media sites, there are ways to make use of this type of traffic. At the very least, it may help you increase page views, which is good for advertisers who appreciate branding.
7. .edu and .gov sites
These sites deserve their own mention because search engines weight links from these TLDs (top level domains) more than others. Some SEO experts may disagree, and it may at best be a small difference.
But still, getting links from these sites, especially those with aged domains and high authority can only mean good things. If nothing else, consider those links as a balance for your link network or profile across multiple TLDs.
I know there are more sites for blog promotion and to get inbound links. If you have others in mind, feel free to share with us. Also, what are your favorites?