What Does Facebook’s (New) Lift API Tool Mean for Marketers?

On average, US consumers check social media 17 times a day. Most businesses are savvy enough to know that they need to shell out to place ads in newsfeeds and post their own content on networks like Instagram and Facebook to capitalize on this traffic, but it can be hard for them to understand exactly […]

Best Ways to Promote Your Blog Online

It’s undeniable that blogging today is one of the most effective and powerful tools for promoting brands, products and services. But it’s not enough that a business owner or company creates a blog. There should also be an effort to further promote the blog through various avenues particularly on the web. Promoting your blog online […]

How to Use HootSuite for Social Media Monitoring

In the course of just a few years, social media marketing has skyrocketed to become the new go-to way to effectively get word out about your business without breaking the bank. However, that doesn’t mean a mere presence on Facebook and Twitter is going to get the job done. Once you start leveraging some of […]

guest blogging social media

How to Promote Your Guest Blog Posts on Social Media

Social media and guest blogging were meant to be together– they both can increase your exposure, allow you to meet new people, and make it easy to share your ideas with the world. Whether you are the blog needing guest posts or the blogger who has posts that you would like to publish, guest blogging […]

How to Utilize Google Analytics for Social Media

How to Utilize Google Analytics for Social Media

The recent updates to Google Analytics has made it possible for SEO professionals and webmasters to evaluate their social media presence and how it translates into actual user traffic and activity. Google Analytic’s new upgraded platform offers an exclusive social media section that wasn’t available in previous versions. The social media section is a customized […]

importance of rss reader

Why You Should Read RSS Feeds

With the uproar over the closing of Google Reader earlier this month, it has been shown just how many people have depended on this popular RSS reader as their chosen way to read and consume content from their favorite blogs. Regularly reading blogs that appeal to your industry and personal interests is one of the […]

How to Utilize Twitter Marketing Strategies

Twitter is a great platform for marketing your products and services. There are a variety of options available that can make it possible to implement a variety of social media marketing tactics that will get your business and brand exposure. Hashtags Utilizing trending hashtags, as well as custom hashtags that are unique to your current […]

social media content

Are You Sharing the Right Type of Content?

Sharing and promoting content that your target users are going to be interested in is key when it comes to having a successful social media strategy. It is not a good use of time and resources to post any content that users won’t find interesting or may make you or your business look unprofessional. For […]

5 Resources and Tools for Social Media Productivity

Staying connected online can often be overwhelming, especially if you are managing several social media accounts on a daily basis. Fortunately, there are several apps and websites which can help you stay on top of your social media marketing game and help you stay productive. Buffer As mentioned previously, Buffer is a great tool for […]

pheed

Have You Heard of Pheed Yet?

Think of it as an eclectic mixture of Twitter, Vine, YouTube, Instagram, and your voice memo service all in one.  This new social networking website and mobile app is gaining traction, especially among the teenage and hipster generation. States website Inquistir.com, “Is Pheed just another new social media network to add to the seemingly ever […]