Four Steps to an Effective Marketing Campaign
Marketing can be extremely complex, confusing and daunting all at the same time. The burden of launching a good marketing campaign doubles when you juggle this responsibility with several other tasks. This is the exact predicament which dentists find themselves in. They are not just the ones who supervise hygienists Read more…
5 Solid Reasons You Should Never Quit Blogging
Blogging has become the most popular and easiest form of expression online which has also helped many to achieve financial success for themselves and their families. Although we all have various reasons for blogging, a vast majority is driven solely by the idea of making millions online and living the Read more…
The Most Important & Effective Strategy When Business Blogging
Incorporating a blog within any small to large organization’s website can be one of the most important decisions that could be made. Blogs are extremely effective for driving sales, web traffic, building brand awareness and strengthening relationships with customers. However, corporate blogging can be somewhat different from a regular personal Read more…
Case: Measuring Word of Mouth via Bloggers
Back in 2007, I partnered with a PR agency that handled a french inspired fast food company serving mainly breads and pasta. They were looking into doing a “blogger meet up” and experiment with the idea of measuring word of mouth. They were in the process of launching a new Read more…
Blogging More Efficiently by Doing What Works
I often meet bloggers that think that blogging is about doing certain things. They’ve read a couple blogs about blogging and find out that there are many different blogging activities they can do. So they create a checklist and methodically try to complete every activity on the checklist. These activities Read more…






How To Leverage The Most Cost-Effective Blog Advertising Method: Blog Commenting