How Can the 2012 Olympics Help Your Social Media Strategy?
The 2012 Summer Olympics is just around the corner, and there are several different ways that company can embrace this popular worldwide event to tie it in with their current products or marketing campaigns. However, before starting an Olympics-type campaign, it is important to pay attention to copyright and trademark Read more…
The Nine Best Social Media Influencers to Follow on Twitter
If you want to learn more about the social media industry, follow these top social media influencers on Twitter. Whether you are a social media marketing specialist or just interested in the industry, these experts provide valuable links and resources that you may not find elsewhere. iJustine: Justine Ezarik is Read more…
How to Expand Your Online Network Successfully
Expanding your online network has never been more important than it is today and luckily for you and I, it has never been easier. Take a look below and keep in mind the rewards that come with successfully marketing yourself and your business online. Take advantage of social networking sites: Read more…
Four Steps to an Effective Marketing Campaign
Marketing can be extremely complex, confusing and daunting all at the same time. The burden of launching a good marketing campaign doubles when you juggle this responsibility with several other tasks. This is the exact predicament which dentists find themselves in. They are not just the ones who supervise hygienists Read more…
5 Solid Reasons You Should Never Quit Blogging
Blogging has become the most popular and easiest form of expression online which has also helped many to achieve financial success for themselves and their families. Although we all have various reasons for blogging, a vast majority is driven solely by the idea of making millions online and living the Read more…
The Most Important & Effective Strategy When Business Blogging
Incorporating a blog within any small to large organization’s website can be one of the most important decisions that could be made. Blogs are extremely effective for driving sales, web traffic, building brand awareness and strengthening relationships with customers. However, corporate blogging can be somewhat different from a regular personal Read more…
Blog marketing: Do social networks outrank search engines?
An interesting article over at Promotion World declares why search engine traffic is not vital to blogs, outlining the strategies bloggers should already be using to drive traffic and, eventually, loyal readers to their blog. At first I jumped to a conclusion, thinking that the author (TJ Philpott) was saying Read more…
Case: Measuring Word of Mouth via Bloggers
Back in 2007, I partnered with a PR agency that handled a french inspired fast food company serving mainly breads and pasta. They were looking into doing a “blogger meet up” and experiment with the idea of measuring word of mouth. They were in the process of launching a new Read more…
Blogging More Efficiently by Doing What Works
I often meet bloggers that think that blogging is about doing certain things. They’ve read a couple blogs about blogging and find out that there are many different blogging activities they can do. So they create a checklist and methodically try to complete every activity on the checklist. These activities Read more…
How To Leverage The Most Cost-Effective Blog Advertising Method: Blog Commenting