Relationship Marketing: What It Is And Why You Need It

It seems that every year a new handful of hyped up marketing techniques become the latest craze. That is in addition to older classics of the web such as SEO, which are still a staple today despite the changes made in search engines to curtail abuse in the area. In the end, it is best to keep a fair share of these methods brewing at once to give you the best overall results possible.

But one has never stopped being true, even if for some companies it went out of style: the customer is always right. Or, more specifically, customer satisfaction for loyalty building.

It is as true today as it ever was that getting a new customer is about ten times more costly than keeping one that you have already sold to. What you might not know is that it goes beyond that. It is also less important to make a sale than it is to ensure the happiness of that customer. [Read more]

Picking And Choosing Guest Posting Opportunities

Not all guest posts were created equal. Guests posts offer a variety of different advantages for your blog – one that isn’t summed up with just one Internet marketing strategy like providing your web site with more “link juice” or getting a trickle of traffic because of your opportunities. No – guest blogging is more than just that.

There are many blogs out there that are strictly dedicated to the idea of guest blogging and what it can do for your website. It is something of a huge phenomina in which whole websites were created for (like MyBlogGuest.com and BloggersLinkUp.com) to help people find better and more guest blogging opportunities. It is a marketing strategy that has taken hold of the SEO and it seems as if it might be here to stay for a while because of all the benefits it provides, not only the people that are doing the guest posting, but websites that are created from guest posting. [Read more]

Why You Should Backup Your Blog

It would be nice if all bloggers had to worry about was coming up with the next great post.  But in a world of constant security threats, even WordPress blogs need to up backed up once in a while.  And it’s better if you can backup your blog on a daily basis if you are updating the content that much.  There are several very good reasons you should be backing up your blog, but not all of them have to do with hackers or spammers.

Server problems

You may think that it will never happen to you, but servers do crash.  And your webhost may not have all those files backup for you.  I have heard many stories of those who have had dedicated servers that have crashed and they lost everything that was on their site.  Don’t think this can’t happen to you.  All of the hard work you put into your blog can be lost in a moment and it usually happens without any warning to prepare you for it.  But by having a simple backup of your blog you can make sure that even if your server completely melts down, you will be able to get your site up and running again in a matter of minutes instead of days and weeks. [Read more]

Buy, Sell, Trade at the Performancing Marketplace

The Performancing Marketplace is just another one of those things that had been put on hold when we made the big move from Drupal to WordPress. After some thought and tweaking (plus a bit of elbow grease), we’re pleased to announce that the Performancing Marketplace is now back online.

On the Marketplace, users can advertise blogs, domains, blogging services, themes, design services, or just about any related products and services. Whether you’re looking to buy or sell, you’re most welcome.

The Marketplace is an open forum, so we won’t be limiting users to outright sales, bidding wars, or such. We’re still in the process of crafting the FAQs (which would mostly entail Marketplace members being polite with each other, and being on topic). We’re starting from a clean slate, though, so everything here is new. Therefore the Marketplace waiting to be filled in! For better visibility, the latest Marketplace posts will also be listed on the main Performancing site sidebar.

Register now for a free account at performancing.com/marketplace. See you there!