The Benefits of Splitting Off Into Microsites

This is a guest blog by Modi Mann, an SEO expert who loves usable Web design. He works for a toy company that specializes in boys toys. Are two blogs and/or websites better than one? Many website owners, as their businesses expand, come to the dilemma of splitting their sites into a few microsites so they can rank better for their targeted terms. This is not really an easy topic and before you make such a radical move there is a lot to... 

Continue Reading »

How to Truncate WordPress Posts without Creating a Partial RSS Feed – Post Teaser WordPress Plugin

I own a blog for women working in the field of business (Women on Business) that is written by a team of contributors with varying levels of ability when it comes to WordPress.  I wanted to truncate the posts on the home page to clean the design up a bit, but I didn’t want to ask each writer to insert the HTML More tag in their posts.  Also, the contributors don’t always include images with their posts, so I needed a solution that ignored the image component entirely. At the same time,... 
Continue Reading »

The Complete Guide to Search Engine Optimization and Social Media Marketing

Search Engine Optimization often is a difficult topic and not every blogger agrees that much time should be spend at it but too often people discussing the topic do not know what it all entails. So we sat down and created a What is SEO? infographic. The graphic covers all basics of SEO and explains the different components of search engine optimisation: link infrastructure, keywords, social media campaigns, PPC and linkbait. Continue Reading »  Read More →

Bet You Didn’t Know that Site’s Built on WordPress – Tufts University

This is the first post in an ongoing series I’m writing for Performancing.com called, “Bet You Didn’t Know that Site’s Built on WordPress” where I’ll highlight businesses and brands using WordPress that might surprise and inspire you.  If you thought WordPress and blogging was just for hobbyists and personal blogs, you’re wrong. Today’s installment of “Bet You Didn’t Know that Site’s Built on WordPress” features Tufts University,... 
Continue Reading »

5 Easy Ways to Give Your Blog an Overhaul

It’s summer where I live, and summer is a great time to give your blog an overhaul.  That doesn’t mean you need to invest hundreds of dollars or more on a new design, but it doesn’t mean you need to invest hours upon hours either. There are a number of things you can do that can freshen up your blog that take very little time and no money at all. Five easy suggestions for a blog overhaul are listed below: 1. Clean up your sidebar. Are there old ads or images in your sidebar? ... 
Continue Reading »

Get More Page Views – Add LinkWithin to Your Blog

Want to get extra page views on your blog and encourage visitors to read some of your older posts?  If you use WordPress.org, there are a variety of related posts plug-ins that can help you automatically display links to related posts at the end of each of your blog posts (I like YARPP – Yet Another Related Posts Plugin). Even if you don’t use WordPress, there is an option for you!  And if you use WordPress but would love to show images with your related posts link, then you should... 
Continue Reading »

The 3 Blog Laws of Self Hosting (Ignore Them At Your Own Risk)

Despite the benefits of blogging upon Blogger, WordPress.com, OnSugar (for Drupal lovers),  or a microblogging site like Tumblr, there comes a season in your life when you must embrace the trials and tribulations of self hosting your blog. Fortunately in the age of social networking and blogs, most hosting companies offer clients “one click” installs allowing users to upload the blog software of their choice without having to resort to using the infamous FTP (which only geeks love). Aside... 
Continue Reading »

Avoid Legal Trouble by Knowing Copyrights Matter on the Social Web, Too

Bloggers and online publishers have to follow copyright laws just as any traditional publisher must.  However, there is a gray area of copyright law, called fair use, that many online publishers refer to when their content is called into question. So what are the copyright laws and fair use legalese that you need to know as a blogger so you stay out of legal trouble? First, understand that claiming ignorance is not a viable excuse in a court of law.  The onus is on you as a publisher to know the... 
Continue Reading »

How to Get Massive Traffic to Your Blog Contests for Free

Blog contests are a great way to drive short-term traffic to your blog, and hopefully, if your prize is relevant to your blog topic, some of those new visitors who come to enter the contest will poke around your blog, enjoy what they see, and return!  Even better — they might tell their friends about your blog, link to your content from their own blogs and social web profiles, and more. In other words, a blog contest can kick-off the compounding effect of blogging and help your blog grow... 
Continue Reading »

How To Leverage The Most Cost-Effective Blog Advertising Method: Blog Commenting

Blog commenting is one of the most effective methods of increasing your brand awareness, attracting visitors to your blog and learning from the best bloggers in the field; thus helping you to fully grasp what your niche wants and needs. Its a blogger’s special tool for launching an effective advertising campaign and the only thing that will be spent with this method is time. It is a proven method that I see many bloggers use to make strong connections in the blogosphere and grow their online... 
Continue Reading »