Back in the olden days when I first started blogging. The words “Content is king,” were said so frequently that you couldn’t read ten blog posts without coming across them. You still see that sentence, though not quite as often.
Yet another word was said alongside that sentence that I don’t hear much at all these days. The word is relevant. Relevant was what made content quality. Anchor text showed how one link was relevant to another. How relevant a blog is was measured by things like Google pank rank.
We seem to be losing track of relevancy.
I haven’t said much about link lists. But I’m starting to see blogs of young friends that are build around contests or link lists every week. There is no ongoing content. The blogs are made solely to attract link after link.
This situation troubles me in a deeply serious way.
No content means that there are no readers in the audience only folks there for links. Inherent problems come with this.
- The audience is bought by links. They will disappear when the “payment” does.
- The blog is not for readers and therefore provides no service but to falsely inflate blog rankings that are link based.
- There is no conversation, nothing to discuss.
- Easy links like easy money bring out the lottery mentality.
When you see a meme or link list that offers nothing but a reason to pass on links so that others can collect link love, do the blogosphere a favor. Let it sit there. It won’t add value to your blog. Your readers aren’t getting anything from a list of blogs you haven’t checked out personally.
Write solid content, rich in key words, high in quality with insights and a clever take on the idea. That will bring you natural links. Content will last and be worth something and be worthy.
To say it another way . . . when was the last time you stayed up until 3 in the morning to finish reading a compelling list of links? I thought not.
Write for readers — not for link listers — if you want to be a problogger. Writer for readers, if you want an audience who reads your blog.