So you’ve started too many blogs on too many topics all too soon, and you find you can’t maintain them all after all. And you’re loathe to let go of your babies, even the free-hosted ones. What do you do?
I’ve struggled with this problem since getting heavy into blogging nearly two years ago. I have way too many sites and can barely find writers for the sites that earn a bit of money, let alone for the ones that could earn money. I’ve toyed with what to do with them, since if I have them, I feel compelled to do something. Here are some options for your extra blogs. I’m giving them a very superficial treatment, as prep for future discussions.
- Ditch/sell them.
Just focus on 2-3 blogs, with 3-5 posts per day per blog [updated]. Once they’re up and running, and you have a few guest/regular writers and regular readers as well as regular search engine traffic, you can expand to more blogs.
- Go zombie.
Let the extra blogs stagnate. If you’re running PPC (Pay Per Click) ads, get rid of them on the zombie sites so that your over all CTR (Click Through Rate) doesn’t drop. [Use some other way to record traffic – such as metrics code.]
- Gift them.
Maybe you know someone that can do something with the sites.
- Park them. Ditch the hosting and park the domains for free. I use Sedo.com, but there are lots of others. I haven’t received any ad clicks yet, but I can still see how much traffic each parked domain is getting. So if want to sell just the domain, I have better gauge for the price.
- Burn out.
Be like me and try to do everything, burn out and get pissed that none of them are earning much money.
- Turn them into forums.
There’s both free and paid forum script code out there. While a forum is not easy to get kickstarted, if you choose a popular topic and luck out with some good members, the forum could run itself. You might consider doing a revenue share with members as motivation for participate.
- Web 2.0 community.
Slap on some suitable code and turn the site into a self-running web 2.0 community. Ning.com used to have an option where you could host a community on your own site.
- Turn them into resources.
Not every site has to be a blog. Decide to sacrifice the regular readership (if any) and go for search engine traffic. Build out the site with 50-100 pages (not posts) of solid content focused on a niche and let it loose. You can actually use WordPress as a regular CMS (Content Management System) to publish a non-blog website. [I’ll get into that in a future article, but if I forget, someone please remind me.] The beauty of this solution, if you execute it right, is that you can create authority sites this way that don’t need to be updated as regularly as a blog. Could you manage 10 or more sites this way, as compared to 10 or more blogs?
This isn’t by any means a comprehensive list, and I haven’t yet provided a lot of detail. That’ll come, as I manage to remember. Got any suggestions for what to do with excess domains/ sites? Have sites or domains to sell? Go list them in Performancing’s Blogger Marketplace. Just remember: you can’t sell blogspot.com blogs.