While the web design of your site and SEO tactics play a large role in being found on Google, it’s important that you’re optimizing for convections past that point as well. Once a customer is on your site, you have to entice them to purchase your product or service.
One way to be successful in this area is to utilize customer testimonials to your advantage. There are three main ways to use and benefit from said testimonials, product promotional, social sharing and business credibility. Though you can hope that sites such as Yelp provide your restaurant with great reviews, this is a way to take control of that.
[Read more…] about 3 Benefits of Testimonials on Your Restaurant Site