Marketing can be extremely complex, confusing and daunting all at the same time. The burden of launching a good marketing campaign doubles when you juggle this responsibility with several other tasks. This is the exact predicament which dentists find themselves in. They are not just the ones who supervise hygienists and other members of the staff, attend to patients and manage everything that happens in the clinic; they are also the brains behind any practice’s marketing strategy.
In a bid to try to simplify things, dentists should understand that there are really just four elements in any successful marketing campaign – audience, timing, offer and message. [Read more…] about Four Steps to an Effective Marketing Campaign