There’s an interesting post on Digital Inspiration pointing to research that suggests tasks written in easy-to-read fonts are more likely to be completed.
That might seem obvious. I know that anything printed or hand written in a fancy/messy font is likely to give me a headache as I spend more time deciphering than taking action.
This set me wondering whether this concept is something bloggers can apply to their sites.
There have been numerous articles on keeping things clean, uncluttered and easy to read, and on giving the content room to breathe.
It’s little surprise that David Allen’s Getting Things Done web site is uncluttered and easy to read, or that Google keeps its text-based ads nice and simple — even now you get a choice of just three highly legible fonts.
- Does your blog encourage people to take the action you want, or does it detract?
- Are you using many fancy images or unusual fonts as a substitute for plain, easily scannable text?
- Are your comment and email subscription forms easy to find or buried?
- Is that RSS button prominently placed and of a standard design, or have you stylised it, possibly beyond the point of instant recognition?
- Is the background plain enough that people can read your content?
Don’t get me wrong, I love innovative visual styling on blogs, and some niches lend themselves to a more exuberant look. Nevertheless, good design encompasses both form and function, and when looks detract from action then you may not be offering your readers the best experience.