You know from the 80/20 Rule of Headlines that the best way to get your writing read is to improve your headline. It can be a bitter pill to swallow when you realize that most people, even among those who subscribe to your blog, are not reading every post, but itâ€™s not just you â€” it happens to us all.
So what was it about the headline of this post that got you to read this far?
Well, itâ€™s not only that the headline makes a promise to deliver unique and useful information to my audience of bloggers. Itâ€™s also the way that it makes that promise.
The headline is very specific.
While certainly not the only method for writing good blog post titles, just about any headline can be made better by being as specific as you possibly can. Specificity increases credibility because specific details are simply more believable than broad assertions. Plus, a specific headline conveys more valuable information to a potential reader, which acts to draw them magnetically into the content.
Here are a few examples of ultra-specific headlines:
- How I Made $19,931.42 Last Month With Google AdSense
- In This Free 10 Chapter, 123 Page Ebook Youâ€™ll Learnâ€¦
- Eleven Secret Techniques That Make Bloggers Money
- Lose 36 Pounds in Only 7 Weeks
- How to Shave 5 Strokes Off Your Golf Score in 3 Days
Of course, the single most important rule of ultra-specific headlines is that you need to be able to back up your assertions. And as Iâ€™ve done before, I break the rule in order to make the point (which is the true joy of writing a copywriting blog).
While Iâ€™m positive that being more specific in your post titles will increase the number of people who read your post, I have no earthly idea what the actual percentage will be for you. There are way too many variables involved.
So I really should have said:
How to Get More Readers for Every Blog Post Your Write
But thatâ€™s simply not as good a headline 🙂
You see those so much that you know they work. Personally, I ignore them, but I’m very unique.
Nice post and to be honest the best post from Brian was 2 most important words in blogging.
Great post Brian.
My last job was one of email marketing manager and I know the importance of the subject line. Your examples are very clear and self-explanatory.