Applying Color Marketing Research to Blog Design Strategy

I’m a marketer by profession, and one of the areas of marketing that I find very interesting is color marketing, which focuses on how color affects consumer brand perceptions and purchase behavior. Did you know that you can apply color marketing theory to your blog’s design?  It’s true.  Your blog is a product, and you […]

Why I Ignore Content Scrapers

Content scraping is completely out of control online.  It seems no piece of content is safe from the many sites that like to copy it and republish it with or without links back to the original source.  A popular online publisher could spend every minute of every day trying to fight the many sites that […]

The Laws of Brand Focus and Contraction and Why Bloggers Should Care

I’m a marketer by profession, and one of the basic laws of building a brand tells us that a highly focused brand is stronger in the long-term than an unfocused brand.  In other words, the most powerful brands own a word in people’s minds. On the other hand, there is another marketing law that tells […]

Blogging Strategically Not Tactically And 5 Steps to Do It

If your goals for your blog include growing your audience, developing an online platform to establish yourself as an expert in your field, or making money, then you need to start thinking strategically and not tactically or those goals will always remain just out of reach. There is a reason why companies create marketing plans […]

5-Minutes to Better Blog Email Subscriptions

Have you ever subscribed to your own blog’s feed via email to see what those messages that your email subscribers receive from you actually look like?  Do you know what time of day those email messages are sent?  Do you know what the subscription confirmation message says that subscribers receive after they subscribe via email […]

5 Websites to Learn CSS and HTML

There are many books and websites that offer tutorials and articles to help beginners learn CSS and HTML — both of which can be extremely useful to bloggers, particularly WordPress users who self-host their blogs and want to edit their themes. However, finding free online resources that are easy for beginners with no CSS or […]

Blogging Back to School

In my neck of the woods, a new school year is starting and parents are collectively rejoicing as kids head back for another year of learning.  The timing seems right for a blogging back to school post! With that in mind, following is a refresher on the fundamentals for successful blogging: 1. Publish useful content. […]

Add Subheadings to Your Blog Posts with the SubHeading WordPress Plugin

Is the title box always too small for your blog posts?  Do you find yourself wishing you could add more details or catchy copy to your blog post titles?  Are you tired of adding header tags to the subheadings you create for your blog posts?  Or perhaps you just want subheadings that appear directly beneath […]

Is Your Blog’s About Page About the Right Stuff?

When was the last time you read your blog’s About page?  It’s easy to forget that page when you’re busy writing fresh blog posts, but your About page is one of the most important destinations on your blog.  When visitors land on a post in your blog, they’re likely to read the content, possibly click […]

Bet You Didn’t Know that Site’s Built on WordPress – Network Solutions

Time for another post in the “Bet You Didn’t Know that Site’s Built on WordPress” series where I highlight businesses and brands using WordPress that might surprise and inspire you.  If you thought WordPress and blogging was just for hobbyists and personal blogs, you’re wrong. Today’s featured website using WordPress in cool ways is Network […]