The Right and Wrong Way to Use Social Media Marketing for Blog Growth

Earlier this week, I wrote a post that explained the differences between social media marketing and content marketing.  Bloggers can use both methods of marketing their blogs in order to drive traffic to them.  In fact, you’re probably already doing social media marketing and content marketing activities. But what are the right and wrong ways […]

The Laws of Brand Focus and Contraction and Why Bloggers Should Care

I’m a marketer by profession, and one of the basic laws of building a brand tells us that a highly focused brand is stronger in the long-term than an unfocused brand.  In other words, the most powerful brands own a word in people’s minds. On the other hand, there is another marketing law that tells […]

Blogging Strategically Not Tactically And 5 Steps to Do It

If your goals for your blog include growing your audience, developing an online platform to establish yourself as an expert in your field, or making money, then you need to start thinking strategically and not tactically or those goals will always remain just out of reach. There is a reason why companies create marketing plans […]

Are Blogrolls Defunct?

The blogroll was once an essential part of every blog.  Today, that’s no longer the case.  More and more bloggers have removed the traditional blogroll from their blog sidebars and replaced it — believing that a blogroll is not an effective use of the valuable real estate on a blog’s sidebar. In simplest terms, the […]