I was just reading a fantastic interview with Matt Cutts over at Stone Temple Consulting.
Everyone even remotely interested in SEO and Google search should read that interview. It’s got priceless information, most of which is what I refer to as “2nd order quality indicators”. Quality indicators are on- and off-page factors that Google looks at when evaluating the value of your website.
The overwhelming impression that I get from this interview is that Google does indeed sum the total of all quality indicators, where some indicators (such as a strong link portfolio) are clearly more important than others, and weighted accordingly. Still, the fact that Google sums all quality indicators means that if you pay careful attention to the little details…well, the little details will add up and pay-dividends in the SERPS.
My hope is to document some of these 2nd order, minor quality indicators over the next few weeks, so stay tuned. Today, I’m offering you the following tip:
Add the NoIndex META tag to secondary, duplicate content, wherever it exists on your site.
For those of you who use WordPress, the vast majority of duplicate content is going to exist in your Category Archive pages. And because your Archive pages will most likely have stronger PR individual articles, Google is prone to make the mistake of thinking of the Category Archive content as primary. Thankfully, this can be fixed.
There’s a simple way to tell Google NOT to index your Archive pages and to see individual articles as the primary content (and I’d recommmend that everyone with a WordPress blog implement this measure).
In the header.php file of your WordPress theme, simply add the following code:
The good news is that your Archive pages will still retain PageRank…and continue to serve the role of “existence indicators” for your older articles.
Performancing specializes in identifying quality indicators and we can turn your blog into something special. Let us optimize your blog with our Blog Management Servicestoday.