When your site gains links from other sites, its authority and ranking can increase. I say can because the authority of sites linking to you has some influence on the ranking you receive (though there are many other factors). I’m not going to claim to be an SEO. Still, it’s safe to say that linkbuilding is something you want to do, and regularly.
Many bloggers have covered ways to build links to your site. I’d like to discuss it in the hopes of hearing what you have tried and whether it’s worked for you. Here is a shortlist of linkbuilding techniques. I’m not commenting on whether or not I think these are any good because I’m hoping you’ll say what’s worked for you.
Some sites apply a nofollow to links in comments, so you may not benefit SEO-wise. However, your comments, if intelligent (or sometimes controversial), will draw visitors. If these visitors are bloggers, they might link to you after visiting. (Use tools to track comments.) Unless of course you’re an anonymous commenter.
Trackbacks are an automated technology that most of the bigger blogging platforms have. If you write about and link to someone’s blog post, your platform will notify the other one. The other blog will then display a snippet of your post, with a link. While trackbacks are still prone to spam, they seem to generate less than comments might on some sites. (Yet some bloggers say it’s worse.) Blogs can have any combination of commenting and trackbacks turned on or off. Note that some trackbacks may have nofollow as well, and may be moderated.
The VoIP bloggers seem to have this down to a pratice. I write about VoIP (ghosted) and subscribe to something close to 80 blogs that discuss communications, mostly VoIP. There’s a small group that regularly write posts that bounce off of topics another one of them wrote. So they link to each other almost daily. Personally, I think they should diversify their outbound links, but that’s their call. Liz Strauss has talked about link leaking on her Successful-Blog, and I’m definitely a link leaker, linking to relevant posts on as many blogs as possible, hoping to strike up a blogversation. Sometimes it works, sometimes it doesn’t. (It helps if you do it from a blog where your name appears on each post – not so much if you ghostwrite.)
- Purchased reviews.
In addition to PayperPost and ReviewMe, there are also at least LoudLaunch and SponsoredReviews, and others I’m forgetting. Some people are using these for linkbuilding campaigns, by paying people to review their site. For example, fans of John Chow have been purchasing reviews from him through ReviewMe.
- Link exchange/ request.
While not everyone is comfortable doing so, people sometimes just ask for a link or offer a swap. Darren Rowse tells you how to go about requesting links.
- Purchased links.
This amounts to either offering a blogger money for a link, or doing it indirectly through a service like Text-Link-Ads or Text Link Brokers.
- Linkbait and social bookmarking.
This is combo technique. Publish compelling flagship content, including linkbait, then have someone “seed” the URL on a social bookmarking network such as Digg, Del.icio.us, Reddit, Stumbleupon, Fark, etc.
- Blog carnivals.
Blog carnivals are an incredbly good way not only to get known in your niche but to also get and give links, and build visitors.
Did I miss anything? Which of these have you tried? Did it work? Which technique do you prefer? Which one would you like to try but are not sure how to go about it?