Does Your Business Need a Blog?

Posted on Posted in General

There’s a growing segment of bloggers who fall into the “business” category, who blog for the purpose of promoting a business, and you might be or become one of them. Businesses are realizing the value of blogging, especially if they’re hoping to establish an online presence.

Does your business need a blog? The short answer is “maybe.” Not every business needs a blog, just like not every business needs a website. However, if you are building any sort of presence online, then a blog is a very good idea.

Why? A website on its own simply isn’t enough to establish an online presence, unless your domain is “aged,” has tons of high-ranking content (from a search engine perspective) that other high-ranking sites have linked back to, and has consistent new content. Many search engines favor sites with regular fresh content — which means the likelihood of more Web traffic.

While you CAN publish lots of regular content on a non-blog site, the tools for managing non-blog content — e.g., a CMS (Content Management System) — are often far too complex and expensive for the needs of smaller businesses. Blogging systems (a lesser form of CMS) may have their limitations, but as most of the best are free and have supportive communities, they can be a benefit when you’re on a tight budget. A few such as WordPress can even be used as a low-end CMS in incredibly versatile ways.

Simply put, your business website needs a blog because if it’s leveraged properly, your site benefits in terms of Web traffic. Readers also benefit, and if they become regular readers due to regular content, their trust grows and they’re more likely to convert to customers. It’s a win-win situation.

So how do you decide whether to have a business blog or not? Here are a few questions you can ask yourself.

  1. Do you have a bricks and mortar ‘local’ business that would benefit from a broader market?
  2. Do you already have a website that brings you customers or leads?
  3. Do you want your customer base to be more knowledgeable about your product or industry?
  4. Do you want to establish an online presence?
  5. Do you want to sell your business’ products or services online?
  6. Do you know about social media sites such as Twitter and Facebook and want to leverage them for your businesss?

There are other questions you can ask yourself, but this is a starting point. If you’ve answered yes to any of these, then having a blog might benefit your business. If this is something you’d like to explore further, search our article archives for other helpful content relating to writing, creativity, productivity and other aspects of blogging. If you have decided to build a business blog and need some help, feel free to contact Performancing Services.

Author: Raj Dash

6 thoughts on “Does Your Business Need a Blog?

  1. In my experience, a WordPress blog works well with a static page html website. Blogs attract links, and there are many other bloggers who will link to you if your blog provides good information and is a good user experience for their visitors. The only downside with a blog, in my opinion, is the fact that you need to be active and blog at least several times per week. If you’re not willing to put in the time to blog on a regular basis, it might be better to stick with just a website that’s not as much work to maintain.

  2. I have been looking for the answer to this question for a long time, i think i just found an ideal answer. Not every business need a blog, blog perform well in search engine result and it support SEO, but not all customers in different fields look for product or service through search engine. Social media play more and more important role and some function like facebook note can be alternative to blog. This is my opinion, looking forward to your input 😉

  3. Very much helpful I am starting Freelancer company, So I really noticed that it is true that for an online company blogging is helpful. Also the tips above are helpful.

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