Why your Internet Marketing Company Should Offer Conversion Analysis

If your internet marketing company is helping to drive traffic to your website, you may still be losing money. But how is that possible?

Getting new visitors to your website is only the half the battle; ultimately, they need to become new — and preferably loyal and repeat — customers to benefit your business and help you grow revenue.

The process of getting new visitors to become customers is called conversion, and if your internet marketing company isn’t offering conversion analysis as part of your internet marketing strategy, you need to start shopping around for a new marketing agency. [Read more]

Buy Links for SEO or not

Links, and in particular one-way links, have always been thought to be one of the top metrics that search engine web sites look for when ranking websites.

Although the spirit of linking to another website is to show a tacit recommendation for that website, there are many ways in which this metric can be exploited. One way is to simply buy links or pay a search engine optimization company to buy links for you. The temptation of saving the time and effort of having to build relationships and court the opinions of webmasters is quite a strong one, yet many people swear off buying links for their websites, including many search engine optimization experts. [Read more]

InstaBG Delivers Instagram Backgrounds To Your Twitter Account Automagically

While I take great pride in managing my Twitter account through user interaction, quick responses to questions and sparse sharing of my own personal posts I don’t care much for updating my background so it remains fresh upon user visits. It’s for that reason that I began using and highly recommend the program InstaBG.

The InstaBG platform connects users to their Twitter account and the Instagram photo sharing platform in order to create backgrounds based on user preference.

The program couldn’t be easier to use, simply click on the “Sign in with Twitter Account” as shown in the screenshot above, after you give the program permission to access Twitter you will be taken to the following setup screen: [Read more]

Newest Free Mac Apps for Better Productivity

We all have trouble focusing from time to time. With the massive time waster that is the Internet tempting us with endless pages of Lolcats, YouTube videos, social-networking sites and Netflix, it is practically turning us all into creatures with the attention span of a goldfish. When was the last time you actually got through a task without checking Facebook? Or sending a text? I bet you can’t even remember.

It is no surprise that an avalanche of free applications has been released by developers for the Mac that helps to combat the lack of productivity that sometimes occurs in our everyday lives. Whether the issue is that there isn’t enough time in a day to get it all done or you just don’t seem to know where the time is going, these apps can help. [Read more]

Have You Selected The Right SEO Keywords?

The first step in any successful search engine optimization campaign should be to consider your target market. What products and services do you sell? What sets you apart from your competitors? Why should people shop online with you?

These questions help you to build up a picture of those who are likely to buy your products or services online. They also give you an immediate insight into the keywords (search terms) that will be used in order to find your website online.

This is a great starting point when considering the keywords that you wish to target. Some would argue that keyword analysis and selection forms the most important part of an SEO project. It’s hard to disagree with that. [Read more]

Don’t Overlook These 5 SEO On-Page Factors

Panda is not all about content.

Since Panda came about and kung fu kicked everyone’s poor quality websites down the search results, all people are shouting is that ‘content is king’. No, not true. You, the person handling the overall SEO campaign, is king. The content is just part of the overall picture and really, producing quality content from the point you took over the project should have been your objective, regardless of what Google are doing. It’s basic common sense. With the focus on recent months having shifted across to blogger outreach and spending time writing high quality articles, it’s easy to start overlooking those essential on-page factors.  Don’t do it. You can have the best quality content in the world but you’ll be letting your site down if you don’t pay attention to the very basic on page factors which should be working in harmony with your off site link building.

The significance of some of the factors listed below is up for debate. I’m not saying they will dramatically improve your search rankings. But they will certainly not have an adverse affect. The true extent of these on-page search engine optimisation techniques can only be found when you’re testing, but if they are just minor tweaks that can be made to enhance the SEO of your site, then start doing them today! [Read more]

How to Expand Your Online Network Successfully

Expanding your online network has never been more important than it is today and luckily for you and I, it has never been easier. Take a look below and keep in mind the rewards that come with successfully marketing yourself and your business online.

Take advantage of social networking sites:

Do the obvious first and set yourself up with profiles on Facebook, LinkedIn and Google +. Import the contacts you have already made by syncing with your email contacts list. Create a list of specific keywords you need for your company. Use this list to find people that match the audience you want your brand or business to attract.

Make a networking plan:

Anything worth doing is worth doing well as the saying goes, really this couldn’t be more important than with online marketing. There are many free online tools you can use to create a networking project plan or contact list. Put this on top of your to-do list and make it a priority.

The likelyhood is, you have probably underestimated just how many contacts you already have. Start with these, and section them into different categories; friends, family, business contacts, clubs and groups you belong too. Once this step is completed you will be ready to put your plan in action. [Read more]

Relationship Marketing: What It Is And Why You Need It

It seems that every year a new handful of hyped up marketing techniques become the latest craze. That is in addition to older classics of the web such as SEO, which are still a staple today despite the changes made in search engines to curtail abuse in the area. In the end, it is best to keep a fair share of these methods brewing at once to give you the best overall results possible.

But one has never stopped being true, even if for some companies it went out of style: the customer is always right. Or, more specifically, customer satisfaction for loyalty building.

It is as true today as it ever was that getting a new customer is about ten times more costly than keeping one that you have already sold to. What you might not know is that it goes beyond that. It is also less important to make a sale than it is to ensure the happiness of that customer. [Read more]

How To Build An Effective Content Section For Your Website

The heart of any decent website is the content that it produces and while great content will attract users that content must be displayed in a manner that allows users to enjoy and ultimately absorb it.

By properly formatting the content area of your web property you can build a website that users find enjoyable to browse on a regular basis.

Here are several tips that will help your content area stand out from the rest of your websites design, placing the focus on the most important part of your website, the content.

1. Content Area Should Dominate The Website

The content area on your website should be larger than the other combined areas of the site. For example if you feature a left sidebar that is 200px and a right sidebar that is 250px you have already capitalized on 450px of space, at which point your content area should be larger than 450px. [Read more]

How and Why a Social Media Manager is Essential for Your Business

In today’s cutthroat business world, it is not easy to stand yourself. Getting success in business is highly competitive today but the new social media applications are making it simpler to get in touch with the potential clientele and to expand the local business globally. In this editorial we will discuss about the ways to maximize the business opportunities using the social media.

Social media is growing exponentially and has almost revolutionized the mode or promotion and advertising. It has now become the most wonderful mode of expression between business to costumers as well as business to business. The very popular social media sites such as twitter, facebook, MySpace, LinkedIn and Digg have engaged more than 300 million business people. However, not all of these know how to exactly use the social media to promote the business worldwide through these amazing social networking websites. On the other hand some are doing really a fantastic job at using social media and have taken their business to a new horizon. [Read more]