Social Media: Is the Pen Mightier? Yes…To a Certain Degree
Social media impacts our world in a variety of different ways. People use social media to discuss the latest gadgets, new cars, and exotic travel destinations. Businesses have already tapped into this resource by incorporating social media into their marketing campaigns and using the platforms to forge relationships with consumers. Read more…
The 3 Needs of Bloggers
As part of a leadership course I’m teaching, I was recently prepping to teach a section on motivation theory. One modern theory was developed in the early 1960’s by David McClelland. Entitled the “Three Needs Theory,” this is built on the assumption that we all have three motivating drivers, and Read more…
Pinterest – The Social Media Darling Of 2012: Infographic
As most of you are probably aware now Pinterest is the new kid on the block of the social media scene, although the site has been around for almost 2 years now it has really begun to pick up interest in the last 3-4 months and has seen a staggering Read more…
Link Building: Determining the Value of a Link
Link building is an important part of any SEO campaign. Building links has the effect of sending our websites direct traffic, while at the same time signalling Google that our website is important. The latter leads to increased crawl rate, and optimally increased rankings. In nutrition, we realize that overall Read more…
Buy Links for SEO or not
Links, and in particular one-way links, have always been thought to be one of the top metrics that search engine web sites look for when ranking websites. Although the spirit of linking to another website is to show a tacit recommendation for that website, there are many ways in which Read more…
InstaBG Delivers Instagram Backgrounds To Your Twitter Account Automagically
While I take great pride in managing my Twitter account through user interaction, quick responses to questions and sparse sharing of my own personal posts I don’t care much for updating my background so it remains fresh upon user visits. It’s for that reason that I began using and highly Read more…
Newest Free Mac Apps for Better Productivity
We all have trouble focusing from time to time. With the massive time waster that is the Internet tempting us with endless pages of Lolcats, YouTube videos, social-networking sites and Netflix, it is practically turning us all into creatures with the attention span of a goldfish. When was the last Read more…
Have You Selected The Right SEO Keywords?
The first step in any successful search engine optimization campaign should be to consider your target market. What products and services do you sell? What sets you apart from your competitors? Why should people shop online with you? These questions help you to build up a picture of those who Read more…
Don’t Overlook These 5 SEO On-Page Factors
Panda is not all about content. Since Panda came about and kung fu kicked everyone’s poor quality websites down the search results, all people are shouting is that ‘content is king’. No, not true. You, the person handling the overall SEO campaign, is king. The content is just part of Read more…
How to Expand Your Online Network Successfully
Expanding your online network has never been more important than it is today and luckily for you and I, it has never been easier. Take a look below and keep in mind the rewards that come with successfully marketing yourself and your business online. Take advantage of social networking sites: Read more…
