Top 5 Marketing Mistakes That Will Cost You

Marketing via email is a great way to expand your customer base and increase your sales without spending too much money. Providers of services and goods can easily disseminate announcements, deals, and promotions, and also grow their business by increasing the number of prospects and making the first contact with cold leads. Taking an effective […]

A/B Testing and SEO: What You Need to Know to Succeed

Being indecisive is something that companies often struggle with when it comes to decisions about a website, but ironically enough a lot of this indecisiveness comes from the indecisiveness of consumers. You want one thing one minute, and then something turns you off the next. This is why A/B testing is so important for small […]

Don’t Forget about Semantic SEO in 2014

The New Year is the perfect time to try new things and see what works for your company, but there are a few things that you really have to try in 2014 if you want to keep up and be successful. Semantic SEO, a new kind of SEO strategy, is something that’s going to be […]

Matt Cutts Details the Most Common SEO Mistakes: What This Means to You

Whenever Head of Google Webspam Matt Cutts gives SEO advice, it’s worth dropping everything you’re doing. Although sometimes his advice is vague or answers an obvious question, you know that whatever he says is true. He also has insights into the search market that few others have, so when he shares opinions and answers using […]

Cheap and Easy Ways to Give Your Restaurant a Facelift

Out with the old and in with the new is a common phrase people use when re-decorating. But what can you do with few materials and a small budget? Turns out, quite a lot. Give your restaurant a quick and cheap makeover can freshen the look of the area and make it more inviting to […]

How to Make Online Marketing Fun; Not Tedious

The world of online marketing is becoming larger and larger as more and more people are beginning to realize the opportunity the Internet has to offer a company. This had led to many company owners to put a great deal of effort into online marketing campaigns, opened up jobs for those specializing in online marketing, […]

5 Restaurants That Got Pinterest Right (And How They Did It)

It’s important for companies to find a presence on all of the major social networks, but the truth is that some are more relevant than others. While Twitter and Facebook work well for all different types of companies, the popular Pinterest simply isn’t quite as easy to master. It seems as though designers, photographers, and […]

3 Benefits of Testimonials on Your Restaurant Site

While the web design of your site and SEO tactics play a large role in being found on Google, it’s important that you’re optimizing for convections past that point as well. Once a customer is on your site, you have to entice them to purchase your product or service. One way to be successful in […]

How e-Books Can Be Used to Improve Your Internet Marketing Efforts

E-Books and e-Book readers are all the rage!   We’re a mobile generation.  Long gone are the lazy evenings where we grab a good book and curl up in front of the fireplace.  Nowadays, we can’t seem to sit still.  And yet, we still want to read, learn, explore.  But we often want to read just […]

Flipping a Website: Where to Start with SEO

Oftentimes the reason a website is for sale is because there are problems with the site. In the majority of cases, these problems are related to search engine optimization (SEO). Many new website owners see solving a few SEO issues as something that can be done quickly, but this is usually not the case when […]