As part of a leadership course I’m teaching, I was recently prepping to teach a section on motivation theory. One modern theory was developed in the early 1960’s by David McClelland.
Entitled the “Three Needs Theory,” this is built on the assumption that we all have three motivating drivers, and one of these will be more dominant than the others.
These three motivators as described by McClelland are:
- Achievement
- Affiliation
- Power [Read more…] about The 3 Needs of Bloggers