A good SEO is always on the ball and always on the look out for the latest industry news, what’s no longer working and the latest tricks to get those rankings. For the most part those forward looking SEO’s are going to be the ones getting the results.
However, it’s not always about looking forward and getting sites ready for the next big thing. Sometimes you need to take some time to look back. Whether you’re a solitary freelance SEO, you’re working in house or your part of a large team of SEO’s it’s important to add some perspective to your campaign from time to time. When you drive a new car out the show room it’s going to be up to date and modern but after some time you’re going to have to do some maintenance, you can’t just expect it to run perfectly just by adding some fuel once in a while and topping up the screen wash. [Read more…] about Taking Your SEO Back To Basics