When I first started to dabble in Internet marketing it became clear pretty early on that it was all about links, so the next thing I had to figure out was where to get them which lead me to the article directories. The concept couldn’t be any easier, you write an article put your links in it and submit it to one of the directories. With a little more research I started to come across the term “bum marketing” which in truth was a little off putting at the time. Since then I have learned a lot and realized a lot about article submission and now when I see the term bum marketing it brings a smile to my face because if the person really knew the potential of article marketing they wouldn’t refer to it that way, so I can only conclude that they either don’t know how to use it properly or they just overlooked this tactic in favor of a more glamorous method. [Read more…] about Why Do They Call It Bum Marketing?