“Over the last two years, 90% of global data has been produced by digital, search, and social content.”
Jim Yu, CEO, BrightEdge
It’s essential to build a client base by getting new people to your website; one way to do it is to appear in searches for results that are relevant to your business. Getting to the top of search results can be difficult, though. That’s where SEO comes in. While there are many ways to put your brand in the spotlight, SEO is one of the best and most far-reaching. Whether you need to focus on both local search results that will resonate with your clients in Singapore, broader, international search results for the rest of the world, or both, we can help you optimize your website.
What is SEO?
SEO stands for search engine optimization and refers to making your website ready for being picked up by search engines and delivered to searchers in lists of results. With proper search engine optimization, your business will rise higher in the rank for keywords you target. This puts you in front of more customers, makes it easier for them to find your website, and makes you more likely to be found by those seeking information or services that you can provide.
Search engines like Google have bots that crawl the web. They catalog sites and make the content on them show up in search results. When a website is simple to crawl and all the information is easily indexed by the bots, it has a benefit over other websites. This benefit helps you get more customers, which means more profit.
Why Does SEO Matter?
When your website is optimized for web crawling, you’re more likely to show up in the right searches and to be higher in the list of results. Search results on the front page of Google are far more likely to be clicked than results on other pages. The higher your listing is in the returned results, the better your outcomes. 33 percent of searchers click the first result, which means it gets most of the traffic for that keyword search.
Results higher on the list get more clicks, which means more traffic is sent to your website. More visitors viewing your site mean more interaction with your customer base and potentially more purchases. SEO done right also increases your brand’s presence as an expert. As you become more well-known and prominent, your relationships with other, complementary businesses and individuals will also help you boost your SEO with backlinks and shared content.
Another benefit of SEO is that by optimizing your website for search engines, you’re also making it better for the potential customer who come look at it. When you have regularly updated content with well-organized and cited pages, people are more likely to return. Since returning visitors are more likely to spend money on your site, this is an important benefit.
What Do We Offer?
With a talented, experienced team, it’s possible to make large, long-term changes for the positive in your site’s search engine optimization. There are a few different ways to approach this, and all of them are important if you want to see a major difference in your result placement.
Building Link Profiles
A good link profile is a work of art. We carefully craft link profiles that include both follow and nofollow links, as well as external and internal links so that you have a positive blend that looks good to search engines and ensures you the highest placement in results. As more links back to your website are carefully placed on different websites, not only will you have a better chance to be more quickly indexed by Google, but those placements also have the chance to improve your rank. Our relationships with trusted, reputable websites means that we can get your content into the right places so that your backlinks are of the highest-quality possible.
Optimizing your content not only boosts your rank, but it also ensures that your returned result is appealing to potential customers. When a search results is appealing to searchers, they’re more likely to click on it and view your site. We improve your metadata, content, and structure to make sure your content is designed for the best PageRank it can get, as well as ensuring it is informative and aesthetically pleasing.
Another type of content optimization we can help with is making sure your site is adjusted to suit the types of devices accessing it. More people are browsing the web on mobile devices and having the right type of responsive Web-design can help you get an SEO boost. As technology and browsing habits change, the SEO requirements for sites will change too. It’s important to stay up to date.
Press releases, content writing, and niche-specific directories are another way that we can get you to the top of the search results. Our team of content specialists create content designed to improve your SEO while it also enhances your reputation in the local and global community. Creating relationships in order to share and showcase content is an essential part of boosting your SEO.
At Performancing, we have a team of expert SEO professionals, marketers, designers, and other content creators with extensive knowledge of to optimize your SEO and increase your PageRank. We have relationships with many high-ranking industry contacts across the web, enabling us to create backlink profiles that help get you to the top of the Google search results.