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Category: Marketing

Applying Color Marketing Research to Blog Design Strategy

I’m a marketer by profession, and one of the areas of marketing that I find very interesting is color marketing, which focuses […]

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The Laws of Brand Focus and Contraction and Why Bloggers Should Care

I’m a marketer by profession, and one of the basic laws of building a brand tells us that a highly focused brand […]

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Blogging Strategically Not Tactically And 5 Steps to Do It

If your goals for your blog include growing your audience, developing an online platform to establish yourself as an expert in your […]

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