B5Media have merged with About Weblogs. The merge will bring the total number of blogs under the B5 banner to 50. Power, and safety in numbers? Yes, i think so. This puts B5 squarely in the center of the emerging blog network industry, which is quite an achievment considering the network is only a few […]
Jason Calacanis has announced plans to build a weblog ad directory where bloggers can pay to submit their sites, and have them ranked by their traffic so that prospective advertisers can find and contact relevant blogs. There are some problems i see with this, not least of which is the fact that on the surface […]
RedHerring have a report on an advertising panel at Web2.0 that looked at how web ads can be improved. This is something that interests me greatly. I think for the most part, even Adsense, which arguably does a good job of tailoring ads to users, is not even 20% as effective as it should be. […]
Duncan Riley posted on ad sizes and placement over at the Blog Herald. Personally, I think a three column format, with ads (sky) on the left and menu on the right can’t be beat (and of course, put a medium or large rectangle in between the post and the comment box). But Duncan hasn’t done […]
The Adsense team have posted a case study of Jason Calanis’ Weblogs Inc. You may recall that WIN was sold to AOL. The study looks at how WIN used channels and link units to take their blogs from $300 a day to $3000 a day. Nice work Jason and the team!