Comments on: YPN Continues to Disappoint

By: Shimon Sandler

Shimon Sandler — Mon, 20 Mar 2006 10:31:04 +0000

I use the YPN on my blog. Besides not being relevant to my content, they usually aren’t even relevant to each other.

By: Andy Hagans

Andy Hagans — Mon, 20 Mar 2006 08:19:43 +0000

http://www.sugarrae.com/permalink/interview-with-yahoo-publisher-network/

Rae: One of the bigger issues surrounding the YPN beta program is the targeting of the ads (and as a result, low click thru rates) based on feedback at forums and my own experiences as a beta tester. Can you tell me a little bit about the targeting process and what youâ€™re doing to improve the experience? Can publishers do anything on their sites to help improve targeting?

JS: Iâ€™m glad you bring this up because weâ€™ve found that the majority of our publishers have been very happy with the ads served on their site.

is this a joke?

By: jimbeetle

jimbeetle — Sat, 18 Mar 2006 08:49:42 +0000

That’s why I pulled the YPN ads. I know many publishers scurried and put IP delivery systems in place, but heck, I’m not a programmer, I’m a publisher. I have better ways of spending my time to make money.

I’m flummoxed that Y! isn’t doing this on its backend and pissed that it’s making individual publishers do it to stay within its terms of service. How many wasted people-hours is that across the publisher world?

The money wasn’t bad for a two-week test I ran, but until Y! gets a real program in place, I just have to say “No thanks.”

By: metavalent

metavalent — Sat, 18 Mar 2006 02:21:06 +0000

For months on Adsense, all I got were ads for composting solutions. This, on a blog dedicated to technology, society, and politics. In my case, Adsense was LITTERLY full of $#!7! The technology as a whole has a long way to go and it will take GOOG at $200 to get their heads out of the clouds and back to work.

By: Marcel Pamphile

Marcel Pamphile — Fri, 17 Mar 2006 06:50:57 +0000

On a positive note Yahoo YPN started off *after* Google Adsense.

YPN isn’t setting the standard, Adsense is.

By: Chris Garrett

Chris Garrett — Fri, 17 Mar 2006 00:50:53 +0000

Yahoo! usually do things right in my opinion. I am usually a massive Microsoft fan but in certain cases, especially blog related stuff, I think Y! are the people with the smarts. I trust they will get a clue and work it out.

By: davestarr

davestarr — Thu, 16 Mar 2006 21:27:30 +0000

I was once abig fan of Yahoo in many ways and auser of their services long before Google even saw the lght of day. How they could design and implement aprogram as bad as the exisiting YPN just amazes me.

In particular the geographic restrictions make me tink they have a newspaper publisher exec running the program rather than someone who even knows what the internet is.

I have a couple very small bogs, on technical subjects. Even with only a few hundred vistors a month, more than half ar from outside the US … indeed a fascination of blogging is that visitors from every contient except Antartica (so far) ‘tune in’ to read my scribblings. The internet is international, Yahoo, hello. *sigh*

By: Pat McCarthy

Pat McCarthy — Thu, 16 Mar 2006 11:32:06 +0000

I’ve blogged about this before, YPN is not going to deliver for publishers and compete well with Adsense until they do two things:

1. Improve Yahoo Search Advertising (Overture) so that advertisers actually want to use it and can do so quickly and easily. Without this, they’ll continue to have less ads to choose from which is why they continually show Vonage and mortgage ads.

2. Do the things Google won’t do that anger publishers. Show the revenue share, be more transparent, etc.