Yahoo!, when you announced YPN, I, and a million other Adsensers, jumped for joy. With another “real” contextual ad solution, the rewards of publishing on obscure topics (potentially) go way up, while the risk goes way down (two baskets for your eggs).
You started slow, fine, no sweat. We were promised improvements, and we waited patiently.
But somehow, EIGHT months later, YPN is still a huge dissapointment for me. It just amazes me how terrible their offering is.
- Internartional? What’s that thar? Section 11.1
Abuse of Services. You agree not to:
display all or part of the Ad Unit to any user located outside the US;
- The short tail From a WMW thread:
I am seeing vonage ads all the time while my site has nothing to do with vonage.
So far, the targetting is terrible: lots of generic “Mortgage Loan” and vonage ads. I would say that, if I’m lucky, one out of 4 ads in a skyscraper is at all remotely targeted to the page. Usually, none are.
i got rid of the vonage adds, but I agree about the florist and ftd ads, they are still there after a couple days and I’ve blocked every url (including ftd.com/folder, ftd.comfolder, ftd.com/folder/ etc. w/ and w/out the www)
Of course, some pub’s are making more with YPN, but that’s not because YPN is a more efficient market (HA yah right)… it’s because YPN is too stupid to use any type of Smart pricing, which is only going to sour advertisers completely on YPN (even more than they are with the Google contextual network).
[Not that I have a problem with pub’s using this inefficiency to its full potential — hey milk it while it lasts!]
Maybe it all started with Overture
I think one of the problems is that Yahoo’s CPC offering (based on the old Overture) is still clunky and annoying. With YPN built on top, it can’t help but inherit the problems of its parent.
Yahoo!, perhaps you could hire a usability consultant (or three) to take a look at your CPC program and interface?
And when you’re done with that, please hire a business consultant to take a look at YPN (someone who knows what the “Long tail” is, and why having it is the critical success factor in contextual ad platforms).
And then switch the “International button” to ON.
Sigh. Google “gets it” 90% of the time. Yahoo, please, please get your head out of your arse. Otherwise you may find your contextual product to be #3 behind MSN’s. And that’s just plain humiliating.