Wise words about good writing spoken out by Matthew Peters @ copyblogger.com.
In short:
- Give your readers some fine beef to take away
- Don't over optimize for social media
If the purpose of your blog is to provide meaningful content on a subject, then don’t forget that one of the main actions you want your readers to take is to keep reading. Use your skills/tips/tricks at the beginning of your writing to snag the reader’s attention but then don’t be afraid to set those tricks aside and earn that attention with your quality content….with your meat. That is how to engage social media consumers and start to build a relationship with them that will lead to whatever ultimate goal you have.
The Unexpected Trap of Writing for Social Media
Hat tip for bringing this article to my attention goes to expressitwrite
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