Suppose that you have a personal blog (like many of us starting out in blogging do or did at a time) and that you learn blog marketing by promoting your own blog (site optimization, link building, etc). Then sooner or later you move on to professional blogging, where thereâ€™s a need to be more formal and impersonal (you canâ€™t talk about your problems or swear on your business blogs).
The only issue is, thanks to your efforts in building links and trying to rank your personal blog for your name, you end up in a situation where a potential client comes across your business blog, sees your name and decides to Google you. He finds your personal blog, reads your latest rant on dog poop (or whatever), forms a negative impression of you immediately and decides not to do business with you.
The same thing can happen with potential partners and competitors â€“ if the search engines know you because of your personal blog, then thatâ€™s what people will find â€“ and that can be, in this case, a hurdle in building your professional reputation online.
My specific situation â€“ Iâ€™m starting a business consultancy blog very soon. Only problem is that in this field people often do a background check on you to find out who you are and what youâ€™ve done. If my personal blog comes up on top of the results (full with a rant on some obscure issue), how will that look? I would have (probably) been judged by a potential client negatively for something that is totally unrelated to what Iâ€™m providing, but because at this point the search engines know me through my personal blog, thatâ€™s what the people get.
My question is â€“ how do you â€œhideâ€ your personal blog from the eyes of your readers? I shudder at the thought of sanitizing my blog, but then again I wouldnâ€™t want most of my readers from my business blogs to go over to my personal blog and read about what I did today (or whatever).
The obvious answer here is to not post anything that you wouldnâ€™t want other people to read online, but thatâ€™s not a solution anymore. You can try to get yourself de-listed from the search engines, but that takes away a lot of your traffic (and if no oneâ€™s reading, why are you writing?).
How do I deal with this? Any suggestions?
Note: I know this has been discussed by Darren Rowse over at ProBlogger and Nick here at Performancing, but I want to talk about this from a blogger who is just starting to gain â€˜tractionâ€™ in the pro blogging field.