The page on my site with the most yearly traffic (about 60,000 uniques yearly) is 5 years old. The second biggest is 7 years old and still draws just under 60K uniques per year.

But the two of them together only bring about $150.00 a year in revenue. Most posts don’t keep drawing big traffic year after year so don’t make much money overall. So, yes, I might pay $25.00 or even more for a post, but I’m going to need to believe it has staying power.

Of course other posts with far less traffic can make far more – but you never know..