Mercato Premium E-Commerce WordPress Theme

Created by Rocketthemes, Mercato is a premium e-commerce theme that turns your WordPress site in to full-fledged online shop without the need for installing additional plugins. This seem doesn’t appear to skimp on e-commerce features including: shipping and tax calculations, coupon codes, support for both tangible and digital products, product variations, hierarchical categories, stock inventory and notifications, 5 shipping methods, 8 payment gateways (with PayPal, Google Checkout, and offline payment options.

On the homepage you’ll be greeted by light yet still amply-contrasting look, with a touch of color on the top and a subtle pattern in the background. You’ll also find a couple of sliders at your disposal: Nivo Slider and BX Slider for large images and features, and the carousel for an infinitely looping list of highlighted products.

The search box could be more conveniently located, if not displayed in more than one area, but I noticed that if you type in a keyword unique to one product, you’re taken straight to its product page. Otherwise, you’ll get the usual grid catalog layout.

The product page looks standard fare: a short description, pricing, quantity, and the add to cart button to the right of the product image gallery, with lightbox and zoom features available. There’s also a related products slider at the bottom.

On the inside, Mercato boasts of a ton of options that let you customize your shop’s appearance, from logos, fonts, and colors to a dynamic template builder. There’s also a wealth of shortcodes for every purpose, whether it’s to layout text/images, display icons, show pricing tables, and more. You’ll also get 7 custom widgets for search, Twitter tweets, Facebook like box, product tag cloud, current shopping cart contents, product categories, and user account.