Earlier this week, I wrote a post that explained the differences between social media marketing and content marketing. Bloggers can use both methods of marketing their blogs in order to drive traffic to them. In fact, you’re probably already doing social media marketing and content marketing activities.
But what are the right and wrong ways to market your blog on the social web?
My new book, 30-Minute Social Media Marketing, will be released any day now (you can check out a free bonus chapter here), and one of the things I talk about in the book is the difference between social media marketing success and failure. There are three primary “rights and wrongs” that you need to be aware of as you venture into the world of the social web to promote your blog, grow your audience, and reach your goals.
I call these “rights and wrongs” the 3 Cs of Social Media Marketing Success or Failure, and the chart below can help you understand what these 3 Cs are all about.
Bloggers, just like businesses, who allow the online conversation to flow and let their audience take control of that conversation and experience that content in their own ways will achieve social media marketing and content marketing success. However, those bloggers, just like businesses, who try to control the conversation and limit the flow of content across the social web will fail. I clarify this concept in my book by explaining,
“There’s a fine line between behaving on the social web in ways that help you build bridges and acting in ways that cause those bridges to collapse (taking your messages along with them).”
Only you can decide whether you want to fully leverage the power, reach, and influence of the social web by giving up control and releasing your content into the virtual world. You’ve already started by publishing a blog. The rest is the easy part.
If you remember nothing else from my posts here on Performancing.com, remember this:
There is no bigger opportunity for businesses of any size (including bloggers and online publishers) to level the playing field, build their brands, and reach their goals than the social web. You’re already there. Let it work for you.