Abstract: SEO: SERP CTR optimization + three plugins for WordPress.

How-To get a nice click through rate (CTR) on search engine result pages (SERPs) and how to achieve a better listing. This article is meant for everybody who likes to optimize his website/blog for better search engine results. Additionally I will list three plugins for WordPress to achieve that goal. Senior SEO hobbyists may skip this article :-)

I will explain those SEO basics on a more general level and not specifically for one platform only.

Individual page titles, meta descriptions and meta keywords

From my previous comment about page dependent header meta description:

The whole subject with descriptions showing up in SERPs is IMPORTANT for every single URL on a site. In my experience it is one of the biggest SEO and CTR success stories if you are able to create a strong individual description and title for every single page.

The goal is to have individual meta descriptions and page titles for all pages including tag search result pages, full text search result pages and category lists. Advanced feature: Use search variables to trigger Amazon searches (Examples: Tag video, Search Hamburg).

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Textpattern (TXP) - How to get a page dependent meta description

Maybe the logic can also be used for other Blog/CMS-systems ...!?

The sense of a page dependent meta description is a better acceptance by search engines and the presentation of your site is more nice because many search engines show the meta description tag as a site description in a result page.

I had a Textpattern feature request for a page dependent meta description plug-in but found the TXP solution myself through some research in the Textpattern forum by combining some hints. Here is my solution:

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