Folks,

We've decided to show a sneak preview of some of the things we're cooking for the semantic web.

Dave,
CE - PSEM - RELAX SEO Services
www.relaxseo.com

Added: Better yet ... see the demo.

The live/unedited video DEMO is online: http://relaxseo.com/interfaceSemWeb/interfaceSemWeb.html
Semantic Web CMS

There is a Live portal to the tool on the website also.

We have progressed considerably from this phase, Lens Development, Quality Control of data and integration. Delays in committing this all-consuming research phase into the MindMap are unfortunate. We intend to improve documentation and maintenance of the MindMap in the coming weeks.

Dave,
www.relaxseo.com

“I think the ‘elephant in the room’ for SEO’s is that the semantic web brings more technology into the picture, you are exporting and importing data with a myriad of ways to operate on that data; There are simply more hooks and ladders. Our focus is of course on relevance; being found for the right reasons, which implies (in terms of the semantic web) inference layers and other filtering mechanisms.”

“Engineering web presence in the semantic web takes expertise ranging from artificial intelligence to the zitgist repository. We hope to see more people arrive on scene as qualified semantic web engineers. We all benefit from the new ideas, except for perhaps the search engines. The main flaw IMHO with current search engines is they presume to know what you want, the semantic web is a bit gentler about things as it offers relevant suggestions to help you decide.”

RELAX SEO Services; Semantic Web nuts and bolts.

Folks,

I notice that a lot of people look at the forum and admittedly, the content there is sparse.  Primarily because I added this forum for you, my visitors, to exchange ideas or ask questions.

One of the largest tasks around here is making sense of the thousands of proposals for the semantic web.

So I thought I would try to kick something off in the way of an assignment for you.  I will start by giving you 2 of my favorite links:

Advanced Knowledge Technologies
Sweet Tools (SemWeb)

This will keep anyone who is interested in applications for the semantic web busy for quite a while.

I would like to hear about your experiences with some of these products.  I personally have looked over many of them so maybe I or one of the staff can help with questions you might have.

It's a big job sorting this stuff out.  Let's put our heads together.

Dave - CE - PSEM
RELAX SEO Services

Folks,

This is gonna be quick ’cause I have a lot of work to do. Our subscriptions have really grown and I want to at least give you something …

1. Organize your bookmarks! When the time comes, you’ll understand why this is so important, in fact, create a bookmark file so you can edit with visual notepad or the editor of your choice.

2. Blog! If your not currently Blogging, then start right now. I mean RIGHT NOW! OK, that’s not too exciting but what are you exporting in your Blog? I recommend that you export unAPI or SIOC. Don’t know what this means? Do yourself a favor and go find out, it’s beyond the scope of this little entry.

3. Investigate the Semantic Web. Everything you thought you knew about SEO is about to change. ‘Keywords’ will become just that … ‘Keys’, not some algo hack that makes a guess at your query but what you really wanted and asked for.

We are working on a more complete document and it will be available at some point. We try to keep the SEO MindMap up to date but it takes away from the constant research we are conducting. This is just a little help to keep you going.

Not a client? Well it seems that even those high priced Big Guys are totally missing the boat - sure they can generate traffic but our goal is to deliver visitors who were converted before they even arrived at your page.

Dave - CE - PSEM -RELAX SEO Services - www.relaxseo.com

Guys,

We have (as usual) been really busy around here, what with new releases and new tools, nobody is getting much sleep. First, I wanted to announce the new version of the xFolk Cloud Generator v0.5 (I think you’re gonna like it) … but we’ve also added some new tools. We also have some new alliances that continue to make us stronger.

I wasn’t going to do this but … here is a bit of a brain dump from the think factory here. We think that ‘Tagging’ is like ‘Candy Cigarettes’, A way to get people smoking/thinking ‘Classification Theory’, we know that the only real way to SEO nowadays is RELEVANCE RELEVANCE RELEVANCE, and there are just too many flaws in Tagging to ensure a lasting value. Semantic Inter-linking will most likely rule the day … like a localized phone book … you subscribe to the cloud and have your info on tap. If you don’t know about SIOC (semantic web) well, your reading the wrong Blog, best you find some SEO guru who will tell you that ‘on the page SEO’ is out and begging for links is ‘in’.

‘On the page’ is back stronger than ever - but perhaps not the way most SEO’s think - I won’t ‘give away the store’ here but it simply depends on what you are doing with your ‘on the page’ optimization, yes, Meta’s won’t get you very far anymore but if you are a client of ours - then you know how to optimize your ‘on the page’ so you are guaranteed participation in the ‘new web’.

Yes, it is a new web, the fixes are in to correct the failures of the past. I would be so bold as to say that search as we know it is a joke (and just getting funnier everyday). We do care about Organic Search for all the obvious reasons but we have always cared more about conversion and you just ain’t gonna convert someone who arrived by mistake.

I guess if you stay tuned to this channel I will continue to accidentally slip a bit of cutting edge Strategy … it seems none of the other SEO’s are talking about it … but things have changed so dramatically in this field, that you can just throw your old SEO howto books away.

We stay busy … so you can have a leisurely day.

Dave, CE - PSEM - RELAX SEO Services - www.relaxseo.com

Folks,

It seems that a lot of people simply didn’t ‘get’ our last Web 2.0 SEO tool. So … I thought I would go into some of the theory behind it. First, We think that Pingerati and ‘decentralized tagging’ makes a great deal of sense, ping routing is a good way to deal with upgraded non-rss content, many sites like ours make a ton of changes to the HTML but we find that those are slow to propagate, while our blogs move fast over the web. The option is to go the feedburner route for your content and that is a good choice … If you have the kind of content that folks want to subscribe to. Now that might seem like a dumb comment … of course you need content where people want to subscribe; BUT what if you are reporting results/corrections of tests basically in realtime? Things like “oops, that didn’t work so well” or “whoa! this is a pretty good trial so far”. Unless you have never made a content mistake, you’ve seen your uncorrected content out there with no way to change it. While ping routing won’t let you change it, it is a better paradigm for those circumstances.

If you are one of many running around tagging your content to/for multiple sites then you know that it is a pain. That is why there is a rush from sites like onlywire and wink designed to help you multi-tag across many sites. Still xFolk and pingerati seem to us to handle this issue better.

Next, in old SEO, the idea was to keep your targeted keywords to a minimum, to keep the energy of that term high and not dilute it with other keywords. In decentralized or tagging in general, the more search terms you have, the more ways people can find your content and still be pretty sure it is what they are looking for.

The idea behind the xFolk - TagCloud generator is first, to make it easy to add (minimal) microformatting (xFolk) to your site, we suggest you use as many terms as you can (see the difference?).

Finally, it is one of the easiest TagCloud generators to use that we have seen if all you want is a pretty TagCloud to Web 2-a-fy your site. You get both great tools in one - and there is another added bonus if you just want to create simple tags for your site. Either we are ahead of our time or just insane, we don’t know yet.

Dave,
CE - PSEM - RELAX SEO Services
www.relaxseo.com

Another Web 2.0 SEO Innovation from RELAX SEO Services: The xFolk (Microformat or decentralized Tagging) TagCloud Generator.

The objective was to develop an easy way to xFolk enable web pages, while it is not necessarily difficult (after you have poured through pages of technical documentation) to implement decentralized Tagging, still you were left with nothing fancy - just tags that were invisible to most. This project resulted in an easy and beautiful way to enable Microformating (minimal) for your website.

All those silly icons at the bottom of this and most blog pages inspired us to investigate the xFolk project; why should we visit several Social Networking websites in order to get our ‘Socialmeters’ growing?

Decentralized Tagging didn’t just seem like a good idea, it was the only idea that really made any sense and that is what xFolk does.

We are busy working on other projects in support of the Microformat proposals because we believe those guys got it right. So for now, suffice it to say that our tool is a terrific way to get Web 2.0 (3.0?) ready. Check it out the Tool - xFolk Cloud: http://www.relaxseo.com/Tag-Cloud.htm and stay tuned for more great products from RELAX SEO Services.

Dave,
CE - PSEM - RELAX SEO Services
www.relaxseo.com

Folks,

If you’ve been spying on us (and if you’re serious about SEO, you should be), you have probably noticed some changes that hint at our new ‘released’ technologies. Primarily we modified some of our descriptors. XSEO is now our acronym for “Exploratory” SEO, this better reflects what we do at relaXSEO.com. Also we thought it best to think more in terms of “Social Engine Optimization“. While we have not abandoned the ‘old’ SEO methodologies entirely, we have positioned ourselves for Web 3.0 (or “Super Mega Web” as I like to call it).

What will the new web bring? We think it is a ‘no brainer’ … people want more relevant search results for their search terms. Keyword stuffing, cloaking, linkbait, it’s become the order of the day for most SEO’s and the result … it has harmed the integrity of SE’s like Google ™, they go to great effort to detect spam and try to keep the SERP’s relevant. I am sure they hate constantly policing against these techniques.

Well Folks, All that is about to change! If you are participating in these deceptive methods … you’re gonna get buried real soon! Here is our recommendation: Be honest (duh), accurately describe your site, if people are interested in what you have they will come, else they won’t (I don’t really need to tell you this; do I?). Yes, this puts more pressure on you to develop unique offerings - add more value than before and consider your prospective customers needs carefully. It’s hard work but the truth is, it is the only way.

As for our new Technologies … you’ll need to become a client to gain access to those … but when we tell you what the geniuses in our think tank have recently developed, you WILL ask yourself; self (you might say); How do they think of this stuff? The answer is simple, we don’t sleep, we barely eat and our mouse hands are throbbing from the amount of surfing and research we do. In the end, you benefit from our tireless search for the future of SEO.

That is enough for now … as usual, you will find that there is a lot of great stuff on the site, we make you search for it … but it’s there. Have fun, enjoy … and you will learn something new if you take the time to explore.

Regards,
Dave,
CE - PSEM - RELAX SEO Services
www.relaxseo.com

I’ve seen a rise in our RSS subscription rate so I guess I am now obligated to keep these going. w.blogger is giving me some strange error and I didn’t want to take the time away from Tonights post to troubleshoot.

First, I read Today (or was it Yesterday) in SEOFeed (I think, I read so many articles in a day) that Web 2.0 was over and done, that it was time to get ready for Web 3.0. My first reaction was; we need a better name for it. Whatever it is, my thoughts are hopefully we completely move away from machines determining the relevance of web content, in other words I think Web 2.0 was a balance between bots and humans deciding what was cool … and hopefully Web 3.0 (aw c’mon can’t we call call it ’super mega web’ or something) will be a purely people driven thing. I really like BlogBridge and think that tool is cutting edge stuff.

This brings me to the point where we were unsure if we should talk about this experiment, our results aren’t really in yet but it’s a bit of a ‘no brainer’. I’ll start here: Ready? While the RSS spec does contain … or tagging if you will, it is rarely used. My first shock was to see this at Amazon and in BlogBridge (BlogBridge also has rating) so I dug into the suggestions for RSS tagging and found this form [foo]. That makes sense for del.icio.us but I think the larger question is does generic tagging work ie. www.mydomain.com/tag/ rel=foo? This is one of the many things we’re testing and I promise the results shortly.

We do a lot of testing with Autodiscovery and see huge potential for the RSS extentions ‘category’ and ‘new’ … just look at what Amazon is doing and it should be pretty clear that XML-RPC and RSS can do it all, simply and elegantly.

I guess that’s all for now - we don’t get many comments so what the heck, why don’t you click and tell me I am full of it or something? Oh, this kinda shaped my view of Blogging and sharing our experiments … I saw Fishkin explaining that the reason they got started in the ‘Info’ part of SEO was because it was a struggle any other way. I agree, we don’t expect to compete with the big boys (have I mentioned recently that Bruce Clay is just a few blocks down the road from here) but perhaps a few folks will find our research interesting and spread the word. We are proud of our little think tank. I can speak for all of us when I say we love our work, we are [ex]-engineers so we thrive on the pressure.

Well, that’s our Blog for Today. Sure would be interested in your experiences with RSS-SEO.

Dave,
CE - PSEM - RELAX SEO Services
www.relaxseo.com

I gotta get some sleep but not before I take this Blog live. This will no doubt be part rant, part info - I received an email from someone (I would love to throw their name out here) who told us that some of our pages were broken in IE 5.0 ………….. huh? I thought to myself, with the amount of experimentation we have been doing lately, I would not be surprised if his browser burst into flames when it hit our site :-P We are full steam ahead with some new ideas and they totally rock.

Last night I heard from an associate that socializer 2.0 was down and the page stated that they were getting slammed by bots, I did not see the page personally but it shows how much activity there is on the XSEO front. Now socializer 2.0 is a site that if you are not currently using it, then you need to go find another Blog to read, perhaps one that tells you to send emails and beg for backlinks. It’s that different these days, LSI keyword Analysis, Tag Analysis etc. etc. etc. The old ways … well we keep our interns busy with that stuff.

OK, back on track about the fools who bite the hand that feeds them, one thing we are not is Black Hat … sure we are taking risks but only because it’s new ground, we are not sure if or when we’ll get burned but we are kind to the 2.0 sources that deliver the killer stuff. Anyway, I LOVE IT! I thrive on this kind of excitement especially when we see some of the things we’ve seen come from it.

Again, if you explore the site and perhaps scrape some pages, you’ll see what we are up to … yeah, yeah we take risks so that you don’t have to … blah blah. Just watch us.

OK, nighty night. till next time.

Dave,
CE - PSEM - RELAX SEO Services
www.relaxseo.com

SEO XSEO XSEO
Web 2.0 SEO XSEO Search Engine Optimization

Folks,

We do a lot of experimentation - hence the term XSEO. We basically take risks so that you don’t have to. So I wanted to discuss some of the things we are up to here at RELAX SEO Services, not a lot of implementation detail but some interesting results. Right now, we have pretty good indexing at Google ™ but suddenly, we wound up with a lot of pages in supplemental and the referrals from Google went down substantially … So we had to ask ourselves if we care … and the answer is “no”. We have the keywords we want, which means the ‘on the page’ optimization is alright but more importantly, we are actually getting more hits from Technorati and StumbleUpon than from G these days. I am pleased with this, it means that our pages are important to people, not machines (spidies) and that is exactly what we set out to do from day one. The only reason for putting the site on the web was to try our new ideas for Web 2.0 SEO (XSEO), we actually had clients long before we had this website.

Another interesting observation is del.icio.us is currently throttling us (and I guess begging us to stop trying to connect to them), the only thing I can think of that would cause this was a script from hell we installed about a week ago … it came from a German link building site. This script generated massive errors just from mouseMoves over the page. If you want to know who distributes this little dandy, just contact me and I’ll tell you who to stay away from … as I said before, we take the risks. As I have mentioned time and time again, the clues are all on our site. This is how it works: We brainstorm an idea, then we pick an existing page on our site to test with, so if your watching carefully you will see stuff pop up on the page. If we obtained the desired result … it stays, else we cut it loose. Point is it could be anywhere in our structure, we just pick a page and go.

All in all, we’re happy (we don’t worry - we RELAX). With regards to the G controversy, I once said “Absolute power corrupts absolutely” … OK, maybe that was somebody else who said that but time will tell if Google is really pulling a fast one or not. :-P

Dave,
CE - PSEM - RELAX SEO Services
www.relaxseo.com

Folks,

One funny thing about our claim to be be Web 2.0 SEO enriched is the definition keeps changing for us. The things we try while exploring the new methods really pay dividends, as I have explained before the results often leave us in a ‘drop jaw’ state staring at the monitor in disbelief. We wonder if we might actually have one foot in Web 3.0 SEO. I recently saw a video clip where Bill Gates said something like ‘the term Web 3.0 represents a lack of creativity in monikers for this technology’, I got a kick out of that.

I think a better way to put our efforts would be “experimental SEO” or “XSEO”. So we will see well how that term plays out.

I was talking to a potential client Yesterday evening and while we were discussing things I realized that they really expected to throw a page out onto the Internet and have throngs of visitors clamoring to purchase the service they offered. Looking at the page, we saw no title, no tags … nothing. Furthermore they explained that they had paid for a submission service but it was not fruitful (duh). I thought to myself, that service should be arrested and locked up in Internet prison; how could anyone submit a non-optimized page and take this poor persons money without saying a word? It goes on a lot I know, shame … shame on them. Anyway it was my pleasure to share the way we see things nowadays, foremost I felt it necessary to suggest that they might want to consider actually offering some valuable content rather than the ‘gimme your credit card’ approach they currently were using. This person has plenty of time and their service is a good candidate for Blogging. The point is that if they really worked on a Blogging campaign and started joining the social networking scene, well, they wouldn’t need a so called SEO.

We see it all the time … ‘10 years of experience’ in SEO. While I’ve been around that long (remember FFA’s), I wouldn’t dare say something like that in an Adwords campaign … it’s a dead giveaway, just like ’submit to thousands of search engines’. Instead, I think I will proudly proclaim that we have 24 hours experience in XSEO :-)

Dave,
CE - PSEM - RELAX SEO Services
www.relaxseo.com