When you arrive at many restaurants, you are given the option to order appetizers, main courses, and deserts. Some people will enjoy all three, but others will go straight for the main course. I tend to follow the latter way of doing things as I want to get straight to the point. This is just as true with most people scouring the web for content, but many bloggers make the mistake of wasting the reader's time with unnecessary content.
It doesn't matter if you take a single paragraph or ten paragraphs to get you point across—each word, sentence, and paragraph should be clearly and concisely written. When people read a magazine, they generally expect lengthy, in-depth articles, but when people read a blog, they expect to get the information fast. If the reader wanted all the information, they would go right to the source.
Too Much Data!
The internet is a place where a single chunk of information can be massively spread within hours, and the bloggers that can get right to the point are the ones that will usually come out the winners. It is pretty much similar to how real newspapers work–all publications want the big scoop. Obviously, most normal bloggers are not getting the scoop, they are just sharing their thoughts about existing news, and this is part of the reason as to why blogs are so popular.
Think about it—bloggers are essentially competing (for a lack of a better word) against thousands of other bloggers, and many people subscribe to numerous blogs. People just don't have the time to dedicate several minutes to reading a single blog entry, and this is made more true if you are posting several times a day. If it took an average of three minutes to read 20 blog posts on various blogs, that would add up to at least an hour of reading time! Read the rest of this entry














