I’ve been reading various articles that make this claim lately and to some extent, I believe it is true. I don’t think it is time to abandon Organic Search strategies altogether but it is certainly time to consider some new methodologies. While we use ‘conventional’ SEO software packages everyday, we’ve come to rely on new web solutions, many are demonstrations of Semantic Web Technologies. Probably the most impressive offering is the OpenLink Software suite Virtuoso. There is a great demonstration of the OAT API and SPARQL from OpenLink that we use often, the OpenLink RDF Browser. We use the SVG graph feature to see how we can improve the way our linkage looks to Web 3.0 services.

We also consult the Semantic Data Extractor to improve our machine readability and Quintura is an essential part of our keyword discovery cycle. We develop tools ‘in house’ that compliment these technologies because we believe Web 3.0 is upon us. The interesting thing for us is that you hear so little about it in SEO circles, instead it’s the same old story, beg for links and work your meta tags. Admittedly, we are talking about emerging technologies and the final cut is far from complete but the movement towards xml and xslt seems to have gained momentum recently and we are finding new and useful transforms almost every day. Some web 2.0/3.0 methods are kinda messy, for example xFolk and eRDF and some are nice and clean like OPML auto-discovery and xslt’s.

I guess the best way to bring folks who are not familiar with ‘the revolution’ up to speed would be to recommend that you have a look under the hood of our home page; Website Promotion, go ahead, scrape the page. There, we demonstrate how FOAF, Dublin Core, OPML Auto-discovery, GRDDL and other machine readable formats can be used with HTML/XHTML. In many cases, it is as simple as calling a transform. In the beginning, we did most of it by hand, then we discovered Virtuoso which appears to tackle just about any machine readable format you can think of … effortlessly.

I know there are a lot of acronyms in this entry, this was intended as a top level document. We will drill down on these technologies in future installments and we will even discuss the Ontology project. For now, lets say that we rely on organic search to drive traffic Today but Semantic Interlinking is taking shape and makes proper sense in the effort to bring relevancy to web search.

For those who haven’t quite made the paradigm shift yet … we are just advocating a balance between human readable and machine readable web content, this idea is not new, consider meta tags as the first attempt at description, then think about how web services can improve the way interested people can find your web site.

To sum up, SEO is dying, there is no question of that, perhaps it is not quite dead yet but the web has the capability of discovering itself and Search Engines should take heed that their services will no longer be required one day. Unless your practicing SEO trickery, a short term strategy at best, there is great promise of relevancy for the future of web search.

Our advice is as always … offer real value, be honest with your site descriptions, take steps to ensure that your visitors find what they were looking for when they arrive … and embrace some new methods to expose your content to ‘the machine’.

Dave - CE - PSEM - RELAX SEO Services

There's been a lot of talk in the blogosphere and among the SEO crowd lately about the dominance of Wikipedia.

I blog in a number of niches, and it's startling to see how many different types of search Wikipedia entries rank highly in. On one hand, this scares the hell out of me, but on the other, it makes me wonder why wiki technology hasn't caught on in the mainstream.

Read the rest of this entry

Folks,

We must admit that we are ‘old school’ SEO’s and we have a specific schedule around here that works fairly well:

Monday: Keyword Research and Analysis
Tuesday: HTML (XML etc.) optimization and compliance
Wednesday: Implementation
Thursday: Link popularity and Building

Friday WAS ‘wild freak out day’ but we had to change it to ‘Web 2.0′ day (we’re not happy about it but what are you gonna do). The idea of viral marketing, social networking, whatever you want to call it was new and we had to dig deep to discover the opportunities. Since we are a young site, we know that the time to experiment is now.

We are building links at a acceptable rate and at first they came from link directories but lately we noticed many from our blogging efforts … feedburner etc. This observation drove us to explore tags in depth. I am not going to completely reveal our analysis but we did notice that there was a way to determine how well certain tags were performing. We have started implementing a tagging specification somewhat similar to our copy/keyword specification and we were amazed at the results.

While there are many artcles out there that are specific about the top performers like Reddit etc. we managed to break down how well tags perform and drafted a structure for DIR tags, CAT tags etc. We do intend to explain it all (as best we can) later but we want to take all the variables into consideration and come up with something verifiable.

We still go about the routine of ‘on the page’ and ‘off the page’ SEO but there is certainly a new twist on the kinds of things we watch for … and Web 2.0 has totally trashed our Friday fun :-(

Dave,
CE - PSEM - RELAX SEO Services
www.relaxseo.com

I have written a couple of posts about Web 2.0, early on in my blog.

I've had various conversations revolving around this concept across the years. A comment I wrote on the 9rules community was the best explanation I could generate for such an abstract concept.

To many people out there, Web 2.0 is just a buzz-word. For quite a few, it is about AJAX and flashy effects on website. And very few really understand what it means.

The other day, one of my friends directed me to a YouTube video titled "Web 2.0 ... The Machine is Us/ing Us." And suddenly, a few more pieces of the jigsaw fell into place.

The title was intriguing enough. :) Go watch it yourself...

Web 2.0 ... The Machine is Us/ing Us.

I urge you people to check out the video. It is one of the simplest, best and most explanatory videos I have ever seen.

And what's more, it's Web 2.0!

This is My first entry, here.
Actually, I have nothing much to say, yet.

I have been keeping Blogs for about 2 months now. It's gotten to be quite an obsession. (I can't bear to see an empty text box. LOL
But, I have been writing fiction almost as long as I can spell.
I am intrigued by the power of New Media. I will begin Blogging for the less fortunate next week.
Holy cow, I just realised, I'm Blogging about blogging! hah, I bet there is someone somewhere blogging about blogging about blogging ... BOGGLES THE MIND.
I can't wait to try Podcasting...